Social Media Marketing

Freddie Mac•McLean, VA

1d•Onsite

About The Position

Freddie Mac is seeking a Social Media Marketing Professional to join their Corporate Communications team. This role will lead the social brand presence for a Fortune 50 company, transforming complex housing market concepts into engaging content for B2B, B2B2C, and B2C audiences. The position reports to the Senior Manager, Marketing Strategy, and will utilize social media, content creation, and design skills to amplify Freddie Mac's mission and advance business objectives through social storytelling. The team focuses on raising awareness of Freddie Mac by creating innovative and compelling content to inform, educate, and empower audiences, building a cohesive and differentiated positioning to enhance the company's reputation. They work to break down barriers to understanding and demystify Freddie Mac's operations by amplifying initiatives across paid, owned, and earned channels, developing and optimizing communications and marketing strategies, and creating content and campaigns that meet audience needs and business objectives.

Requirements

2-4 years of hands-on social media management experience for corporate brands.
Bachelor’s degree in marketing, communications, graphic design, related field or equivalent experience.
Proven expertise in content creation and design for major platforms (X, LinkedIn, Meta, YouTube, etc.), across both organic and paid media.
Advanced proficiency with graphic design software and tools (Photoshop, Illustrator, Adobe Creative Suite) to produce high-quality visuals that enhance social media posts, stories, and advertisements, driving audience interaction and growth.
Proficiency with paid social ad tools—campaign setup, audience segmentation, optimization, and budget management.
Experience with enterprise social publishing and listening tools for monitoring and analytics.
Ability to distill complex, cross-platform data into actionable, strategic insights.
Advanced Microsoft Office skills; experience presenting strategies and results to various levels of stakeholders.
Familiarity with project management tools.
Exceptional written and verbal communication skills.

Nice To Haves

Agency, media relations, or government experience is a plus.

Responsibilities

Develop and execute annual, audience-specific, and channel strategies in partnership with the Senior Manager, Marketing Strategy.
Own the application and optimization of strategies across paid and organic social channels, including media planning, budget management, and ongoing campaign performance.
Identify new opportunities and trends to elevate social presence and advance business objectives.
Stay ahead of platform innovations, market, and cultural shifts to keep content relevant.
Lead the creation, design, and publishing of engaging social content (text, images, video, audio) tailored to each platform and audience segment.
Own the social media calendar, ensuring alignment with editorial, PR, and cross-functional teams, and reflecting key business priorities.
Create visually compelling graphics and multimedia content tailored for various social media platforms, ensuring alignment with brand guidelines and engagement objectives, using graphic design software such as Photoshop, Illustrator, and Adobe Creative Suite.
Translate complex data and themes into visually compelling content, collaborating with the in-house creative agency for custom and template designs.
Build and launch paid social campaigns from planning, budgeting, and creative development to launch, testing, measurement, and optimization.
Ensure consistency in brand voice, look, and feel across all content and campaigns.
Provide ad hoc design and copy support to the team in managing day-to-day activities and special initiative logistics as needed and as bandwidth allows.
Monitor and manage all owned social channels to understand audience responses, sharing patterns, and needs, mapping these insights to business priorities.
Utilize social listening tools to proactively identify trends and mitigate reputational risks.
Advise on content strategies to boost engagement and drive traffic to Freddie Mac’s web properties.
Connect performance data to business objectives, delivering actionable insights and clear reporting to stakeholders.
Support multiple business units with analysis and performance reporting across organic and paid social campaigns.