INTERN, MARKETING - SOCIAL MEDIA

El Pollo Loco•Costa Mesa, CA

1d•Hybrid

About The Position

At El Pollo Loco, we are on a mission to be the nation’s leading fire-grilled chicken restaurant. When it comes to our people, we are all about growth. Whether that means specialized training, a clearly laid out career trajectory or collaborating cross-functionally, we are committed to the success of our people the same way we’ve been committed to the success of the El Pollo Loco brand for the last 50 years. In fact, we see you as our secret ingredient. While our chicken is fire, it’s our people who set us ablaze. Our restaurants are only the tip of the flame! If you’re looking for an innovative, winning, and welcoming workplace, then a flamin’ good career in our Restaurant Support Center is right for you. At our Support Center, we believe our best work is done Together, when departments collaborate and everyone is confident in contributing their ideas. This is why we are in the office 3 days per week. Let’s Get Loco! What’s in it for you! STRONG office culture recognized as a Great Place to Work® and driven by our core values: Simple. Together. Relentless. Ownership. Nimble. Growth Career growth opportunities Competitive pay Employee Assistance Program Free El Pollo Loco food + restaurant discounts PerkSpot discounts program POSITION PURPOSE: The Social Media Intern will support the Sr. Manager of Social & Activations in executing and our social media engagement and execution. The Intern will play a key role in assisting with content creation, platform management, maximizing community & campaign engagement. They will gain experience in social media marketing strategy, campaign execution, and how social media drives business results in a national restaurant brand.

Requirements

Undergraduate student, college seniors, or recent college graduate (within the last 12 months).
Must be actively enrolled or recently graduated from a degree program in Marketing, Public Relations, Communications, Business, or a related field.
Chronically online with a passion, keen eye and intuitive knack for social trends, building an engaged social community, what’s about-to-be cool, and lover of food
Knowledge of basic social media marketing concepts, including branding, content creation, social platforms, community engagement, influencers, activations, brand partnership, giveaways, PR, etc.
Ability to work well in a team, contributing to a collaborative environment while also being accountable and able to work independently and resourcefully
Strong and clear communication and organization abilities
Motivated to take on new initiatives with ability to manage time effectively, prioritize tasks, successfully manage multiple tasks simultaneously, and meet deadlines

Nice To Haves

Building blocks of social content strategy, community management, brand voice, activations, and more
Social content creation best practices and efficiencies
Agency relations and workflow, including briefings, creative review, activation planning, etc.
How to interpret analytics in relation to KPIs and strategy
Vendor and influencer relations best practices
Customer service and legal integration of social campaigns

Responsibilities

Shoot, edit, and produce short-form videos, photos, and graphics to support El Pollo Loco menu tests, launches, and Let’s Get Loco culture and community
Work with the Social Media Manager on post and platform optimization and maintenance
Work with Social Media Manager on monitoring comments and messages to interact with followers and third-party profiles and foster community
Assist with integrated marketing campaigns, concepting, planning and executing giveaways and social activations, including coordination, legal compliance, prize fulfillment, and more
Share trending topics, audio, hashtags, and competitor strategies to improve social media tactics
Track social media performance metrics