Senior Manager, Marketing

Collectivus•Nashville, TN

6d•Remote

About The Position

Collectivus is seeking a strategic, well-rounded marketer to lead marketing efforts for its Southern Hobby and Sales First business units. This role involves owning the market presence of these businesses for retailers, brands, and the industry. The Senior Manager, Marketing will collaborate across functions to ensure consistency, share insights, and support cross-brand campaigns. A key aspect of this role is to rethink the use of data, tools, and content to provide real value to stores beyond fulfillment, while contributing to the evolution of the Southern Hobby and Sales First brands and Collectivus's overall growth.

Requirements

7-10 years in marketing or trade marketing roles, ideally in distribution, consumer goods, or hobby/gaming
Background in the TCG/hobby space is preferred (Personal or Professional)
Strong writer and communicator who can make complex topics feel clear and relevant
Experience developing sales tools, pitch decks, and marketing campaigns that drive adoption and conversion
Confidence working with data and distilling insights into materials for sales or stores
Strong instincts around what stores and vendor partners actually need, and what they don’t

Nice To Haves

Experience managing digital marketing channels and email campaigns
Previous work in B2B distribution or channel partner marketing

Responsibilities

Own the Southern Hobby and Sales First brands in-market from positioning to voice to design, working to both modernize and upscale how customers, partners, and the industry view us.
Continuously improve and implement the brand guidelines and toolkits that reflect and elevate who we are as a brand.
Develop and execute marketing campaigns in partnership with cross-functional teams to support priority programs, product initiatives, or offerings within the business units.
Manage our Southern Hobby and Sales First social channels (Instagram, Facebook, LinkedIn) and broader digital storytelling strategy.
Work with internal teams/stakeholders to increase our visibility and awareness across the industry.
Partner with our sales team to develop materials and campaigns that help win and retain customers: line cards, trend data, seasonal programs, promotions, etc.
Create a sales contact and email blueprint that helps guide tone, selling points, content, follow-up, etc. – from onboarding to ongoing engagement.
Support our buying and business development teams with pitch materials to secure new brands, exclusives, and vendor partnerships.
Ensure everyone in our organization can clearly articulate what makes Southern Hobby and/or Sales First different.
Own the Southern Hobby website’s merchandising, marketing, email, and content.
Drive the Sales First email and content strategy in partnership with product, sales, and communications.
Partner with our digital product and IT teams to guide the product roadmap and identify appropriate martech partners.
Build and optimize our email marketing program (solicitations, etc.) with a focus on driving engagement and sales.
Act as the marketing lead for our Southern Hobby/SalesFirst event strategy, partnering closely with our Events team and leadership.
Help plan and execute our presence at trade shows, retailer summits, sales meetings, and co-branded events.
Work with other Collectivus brands (Dragon Shield, Sorted, Merchant Guild) and external partners to develop collaborative activations and campaigns.
Lead effort to merchandise our consultative services for vendors and stores through data and insights: category trends, geographic benchmarks, title velocities, brand or product opportunities, etc.
Develop tools and content that help our reps deliver value beyond the product: Benchmarking reports on store operations (e.g., rent, payroll, margin expectations), Merchandising guides and visual inspiration, Financing overviews and business planning templates, White papers and case studies based on store size, location, or focus.