Senior Manager, Marketing

OpturaNashville, TN
Hybrid

About The Position

Optura is healthcare's AI orchestration platform. We help healthcare organizations transform disconnected AI pilots into a unified, enterprise-scale program that delivers measurable value. Our platform enables teams to design, execute, and monitor intelligent agents that drive automation, insights, and action—while providing the control and observability needed to scale safely. Built for real-world complexity, Optura supports multiple model providers, integrates seamlessly with existing infrastructure, and offers both SaaS and self-hosted options. Our mission: revolutionize how healthcare deploys and operationalizes AI in production. We're looking for a Senior Marketing Manager to help execute and scale Optura's go-to-market programs as we continue to grow. Reporting to the Head of Marketing & Communications, you'll work cross-functionally with Product, Sales, Customer Success, and Partnerships to bring campaigns to life, support product launches, coordinate events, manage agency partners, and help ensure our marketing programs deliver measurable business impact. This role is ideal for a highly organized, hands-on marketer who enjoys owning projects from concept through execution, thrives in a collaborative startup environment, and is excited to help build scalable marketing programs alongside a growing team.

Requirements

  • 5+ years of experience in B2B marketing, demand generation, field marketing, product marketing, or integrated marketing
  • Experience executing marketing campaigns and managing projects in a SaaS, healthcare technology, or enterprise software environment
  • Experience using CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, or similar
  • Experience supporting marketing analytics, campaign reporting, and lead management processes

Nice To Haves

  • Experience marketing AI, healthcare technology, enterprise software, or other complex B2B technology solutions
  • Experience supporting enterprise sales organizations with sales enablement materials and account-based marketing initiatives
  • Strong project management skills with the ability to coordinate multiple initiatives and stakeholders simultaneously
  • Experience planning and executing conferences, webinars, customer events, and partner marketing programs
  • A collaborative, proactive mindset with the ability to thrive in a fast-paced, high-growth environment

Responsibilities

  • Coordinate and execute integrated marketing campaigns across digital, email, content, events, partner, and social channels
  • Partner with the Head of Marketing & Communications and Creative Director to develop and launch marketing assets that support demand generation, product launches, customer engagement, and sales enablement
  • Plan and execute Optura's conference, webinar, customer, and partner event programs from planning through post-event follow-up
  • Support website updates, campaign landing pages, marketing automation, CRM workflows, and day-to-day marketing operations
  • Collaborate with Sales, Product, Customer Success, and Partnerships to execute programs that drive pipeline growth, customer adoption, and partner engagement
  • Measure campaign performance and prepare reporting on marketing effectiveness, lead generation, and pipeline contribution to help inform future initiatives
  • Coordinate external agencies, vendors, and project timelines to ensure high-quality execution, on-time delivery, and alignment with business priorities

Benefits

  • Comprehensive health, dental, and vision insurance
  • Generous paid time off and company holidays
  • Opportunities for professional growth, learning, and career development
  • Remote-first culture with flexibility and autonomy
  • The opportunity to make a meaningful impact at a rapidly growing AI company transforming healthcare
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