Senior Manager, Marketing Solutions for B2B Enterprise

Labcorp • Durham, NC

5d • $115,000 - $130,000 • Hybrid

About The Position

Labcorp is seeking a Senior Manager, Marketing Solutions for B2B Enterprise to shape the positioning and narrative for a diagnostics portfolio. The role develops evidence-based marketing strategies for priority portfolios, product launches, and high-growth opportunities, translating scientific and technical complexity into clear messaging for customers, Sales, and internal teams. It supports Labcorp’s brand leadership, growth in high-value specialties, and customer engagement through strategically grounded portfolio marketing.

The Senior Manager equips Sales for effective customer engagement by developing sales enablement materials, tools, and training that support confident, clinically credible conversations. The role also informs portfolio-level go-to-market strategies led by Customer Marketing and continuously evaluates market trends, scientific developments, customer insights, and competitive dynamics to refine strategy and guide portfolio decisions.

The position is based near a Labcorp hub in Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC. Applicants living within 35 miles of the Burlington or Durham location follow a hybrid schedule with at least three in-office days per week at an assigned location. The role uses AI to support content development, insight synthesis, information sharing, and workflow consistency, while retaining human ownership of strategy and recommendations.

Requirements

• Bachelor’s degree with at least 5 years of experience, or an advanced degree with at least 3 years of experience, in product management or portfolio marketing strategy.
• Experience applying AI to portfolio marketing workflows, including positioning and narrative drafting, scientific and competitive monitoring, KOL and SME input synthesis, dashboard commentary, and sales enablement preparation; sound judgment about where AI adds value and where human expertise must lead.
• Comfort configuring, prompting, and maintaining purpose-built AI agents or assistants for recurring portfolio marketing workflows, including setting guardrails, reviewing outputs, and maintaining human accountability for recommendations.
• Ability to use AI-synthesized scientific, competitive, customer, and portfolio intelligence to strengthen positioning, differentiation, go-to-market recommendations, and cross-functional alignment, while treating AI as a contributor rather than the source of strategy.
• Experience using AI to standardize artifacts, terminology, and handoffs across Product Management, Solutions Marketing, and Customer Marketing for consistent cross-team execution.
• Strategic thinking.
• Cross-functional leadership.
• Storytelling.
• Analytical rigor.
• Program management.
• Customer empathy.
• Must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas, near a Labcorp hub.

Nice To Haves

• Experience in diagnostics or healthcare sectors.

Responsibilities

• Develop marketing strategy for an assigned diagnostics portfolio and support priority portfolios, product launches, and high-growth opportunities through differentiated positioning, value propositions, thought leadership, and sales enablement strategies.
• Create clear, evidence-based messaging and portfolio narratives that simplify scientific and technical complexity for Sales and internal teams.
• Oversee portfolio-level content and campaign development, partnering with Customer Marketing on audience customization and external activation.
• Work with Product Management, Medical/Science, and clinical colleagues to translate technical product and service information into compelling stories that drive desired behavior.
• Coordinate with Customer Marketing to ensure portfolio positioning and narratives can be adapted for different audiences to maximize engagement and business impact.
• Analyze scientific trends, customer insights across payers, providers, and health systems, and competitive intelligence to refine portfolio strategy, messaging, and content.
• Maintain feedback loops with Customer Marketing, Product Management, Sales, Field Activation, and Science to validate strategy and optimize materials.
• Own portfolio KPIs and performance dashboards, and provide insights to guide strategic adjustments and resource prioritization.
• Present portfolio performance, insights, risks, and recommendations to franchise and commercial leadership.
• Lead portfolio-level thought leadership, including insights, clinical narratives, and scientific trend analyses for payer, provider, patient, and health-system audiences.
• Identify and engage KOLs, clinicians, and SMEs to strengthen scientific credibility, ensure clinical relevance, and inform portfolio strategy, sales enablement, and thought leadership.
• Lead multi-audience strategies for webinars, conferences, and CEU/CME initiatives, working with Customer Marketing, Sales, Global Events, and Medical/Science partners to plan and execute them.
• Collaborate with Product Management to develop sales enablement materials, including selling messages, workflow explainers, objection handling, competitive tools, and portfolio-level sales playbooks.
• Equip Sales with tools, insights, and training for confident, clinically credible customer conversations.
• Share competitive and market intelligence to support sales effectiveness, incorporate field feedback, and refine messaging and tools.
• Partner with Sales on priority accounts, blitzes, training, and pipeline acceleration initiatives.
• Use AI to accelerate content development, insight generation, and recurring workflows while retaining ownership of strategic decisions and final outputs.
• Use AI to synthesize market, scientific, customer, and competitive intelligence into actionable recommendations.
• Use AI to prepare and distribute clear, role-specific summaries that improve alignment across marketing, product, sales, science, and medical teams.
• Maintain shared AI tools, templates, and knowledge resources to promote consistent portfolio facts, positioning, terminology, and cross-team handoffs.

Benefits

• Comprehensive benefits for employees regularly scheduled to work 20 or more hours per week, including medical, dental, vision, life, short- and long-term disability coverage, 401(k), paid time off (PTO) or flexible time off (FTO), tuition reimbursement, and an employee stock purchase plan.
• Annual bonus eligibility under the Labcorp Bonus Plan, based on corporate and/or business segment performance and subject to individual performance modifiers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior