Senior Manager, Market Intelligence

American College of Obstetricians and Gynecologists•Washington, DC

4d•$85,000 - $95,000•Hybrid

About The Position

The Senior Manager, Market Intelligence serves as ACOG’s primary analytical resource for market research and reporting. The role oversees industry, market, brand, membership, and product research programs, producing actionable insights to support organizational goals and operational priorities. The position works closely with IT, data, and membership teams to integrate membership, usage, and market data into organizational reporting and provides leadership with accurate, timely intelligence. It also serves as the market research liaison for all ACOG departments, managing and supporting member and market data initiatives. This is a hybrid position requiring commuting to ACOG’s Washington, D.C. office. The position directly supervises the Membership Data Specialist.

Requirements

Bachelor’s degree in data analytics, business intelligence, information systems, or a related field.
At least 7 years of experience in market research or research methods, including experience in the health or medical industry.
At least 7 years in data analytics, business intelligence, or CRM/AMS data management.
Experience analyzing and reporting data to identify issues, trends, patterns, or exceptions and drive improvements and solutions.
Demonstrated market research expertise with qualitative and quantitative methods and primary and secondary research sources.
Ability to interpret and explain large amounts of data.
Hands-on experience with statistical packages such as SPSS, Qualtrics, SAS, or similar databases.
Experience with SQL, Excel, and data management best practices.
Understanding of data integration workflows.
Proficiency in data visualization concepts and BI requirements definition, including experience partnering with Power BI developers.
Experience building dashboards and creating predictive models.
Experience with CRM/AMS systems such as Salesforce, iMIS, or similar.
Understanding of membership or customer lifecycle.
Familiarity with predictive modeling techniques and membership lifecycle analytics.
Excellent communication skills, including the ability to simplify complex data.
Strong problem-solving abilities and curiosity.
Collaborative mindset suited to cross-department teamwork.

Nice To Haves

Experience in a membership association or medical society.
Experience with NetForum CRM/AMS.
Experience with Tableau or Power BI.
Non-profit or association experience.

Responsibilities

Evaluate internal and external research needs and opportunities and provide constructive feedback and input.
Participate in vendor selection and manage projects outsourced to third-party suppliers of primary and secondary research.
Project-manage outsourced market research projects performed by consultants and vendors.
Plan, conduct, and consult on quantitative surveys to produce valid, reliable findings and actionable insights.
Plan, conduct, and consult on secondary research to understand business and competitive issues, identify knowledge gaps, and set parameters for potential primary research.
Plan, conduct, and consult on qualitative research activities, including discussion groups, focus groups, and polls, as needed.
Develop and manage ob-gyn market research strategy to provide timely insight into member needs and business, branding, and organizational challenges.
Partner with the Membership Data Specialist to develop, maintain, and enhance interactive dashboards that visualize member behavior and key performance indicators.
Validate analytic outputs and ensure alignment with business rules, lifecycle definitions, and governance standards.
Guide development of predictive models, including AI tools, by translating business needs into analytic requirements and reviewing model performance.
Support organization-wide membership reporting, including monthly dashboards, ad hoc reports, leadership presentations, and executive-level metrics.
Produce reporting that connects member data to organizational goals, including revenue, engagement, and program participation.
Serve as the subject matter expert for member lifecycle analytics and promote consistent definitions and metrics across departments.
Perform other duties as assigned in support of organizational priorities.