Temporary Senior Manager, Lifecycle Marketing

Viceroy Hotels - Corporate•New York, NY

3d•$100,000 - $120,000•Onsite

About The Position

Viceroy Hotels & Resorts is seeking a Temporary Senior Manager, Lifecycle Marketing for an anticipated six-month assignment, with the possibility of extension based on business needs. The role is based at the Viceroy Hotels Corporate Office in New York and is expected to support approximately 30–40 hours per week. The Senior Manager will work closely with the VP, Growth & Digital, leading lifecycle campaigns and supporting digital marketing initiatives from acquisition and discovery through booking, pre-arrival, and repeat stays. Email, SMS, and CRM are central areas of ownership, including the Klaviyo rollout and lifecycle roadmap. The role also supports affiliate marketing, SEO, generative engine optimization (GEO), digital reporting, and website conversion initiatives. The manager will plan campaigns, coordinate with property teams and agencies, and personally build, test, and launch initiatives, moving between strategy, analysis, and hands-on execution. The position develops lifecycle strategy and CRM processes across the brand and its properties; builds and optimizes campaigns and automated guest journeys; coordinates campaign calendars and property execution; and maintains reporting, testing, and optimization across digital channels. It also supports affiliate, search visibility, website, and booking-journey improvements, manages assigned digital projects, and uses AI and automation to improve marketing execution while maintaining accuracy, brand standards, and responsible handling of guest data. Success in the role includes establishing a clear lifecycle roadmap; launching and continuously improving core email, SMS, and transactional journeys; maintaining a coordinated campaign calendar with property accountability; providing actionable reporting tied to business results; delivering digital initiatives against agreed priorities; and documenting scalable processes and AI-assisted workflows.

Requirements

Typically 6 or more years of lifecycle and digital marketing experience, combining email and SMS expertise with experience contributing to broader acquisition, conversion, or growth initiatives.
Deep, hands-on Klaviyo expertise across email and SMS, including automated journeys, segmentation, dynamic content, testing, and reporting.
Experience implementing or migrating a CRM program and working across multiple brands, properties, or business units.
Strong technical fluency with HTML/CSS, event-based marketing, data structures, and integration troubleshooting; comfort working with APIs, webhooks, and developers.
Advanced practical AI skills, with examples of workflows or automations built beyond basic copy generation.
Strong analytical skills and experience with GA4, marketing dashboards, and performance reporting.
Working knowledge of affiliate marketing, SEO, and AI search visibility, with the ability to coordinate specialists and move projects forward.
Excellent project management, writing, and quality-control skills.
Confidence working directly with property teams and balancing multiple stakeholders and deadlines.
A commercial mindset and a track record of improving conversion, retention, or customer lifetime value.

Nice To Haves

Experience in hospitality, travel, or luxury.
Familiarity with PMS and booking-engine data, loyalty programs, and reservation-triggered communications.
Experience supporting a portfolio of brands or properties.

Responsibilities

Develop lifecycle strategy and a CRM roadmap across the brand and properties, including email and SMS; partner with Klaviyo and developers on migration, data mapping, and integrations.
Build and optimize email and SMS campaigns, segmentation, personalization, and automated guest journeys using guest behavior, reservation history, preferences, engagement, and loyalty status.
Plan how brand and property communications work together, including cross-property discovery, contact frequency, and audience exclusions.
Build, test, and optimize transactional, pre-arrival, welcome, abandoned-cart, browse-abandonment, post-stay, repeat-stay, and OTA-to-direct journeys.
Establish a testing program to improve conversion, retention, and direct revenue.
Manage the lifecycle campaign calendar and coordinate it with the broader digital marketing calendar, including email, SMS, property offers, affiliate promotions, and website updates.
Work directly with property teams to gather briefs, content, and approvals, keeping campaigns on schedule.
Build, quality-check, and launch brand and lifecycle campaigns in Klaviyo; equip property teams to execute newsletters through templates, training, and quality review.
Create reusable templates and processes that scale across properties while preserving each hotel's identity.
Coordinate with brand, creative, and revenue teams to ensure accurate offers and a consistent guest experience.
Maintain reporting across email, SMS, affiliate, website, and other digital channels, providing insights and recommended actions for corporate and property teams.
Track conversion, direct revenue, repeat bookings, database growth, and channel efficiency; evaluate attribution and compare CRM results with GA4.
Identify tracking and data-quality gaps and work with technical partners to resolve them across marketing platforms and the booking journey.
Translate performance trends into a prioritized testing plan across messaging, audiences, offers, landing pages, and booking experiences.
Maintain campaign operations, including consent, suppressions, deliverability, tracking, and quality assurance; adapt HTML/CSS templates and dynamic content as needed.
Support the affiliate program through partner onboarding and coordination, offer and creative updates, tracking checks, and performance optimization.
Help identify and develop digital partnerships and audience-growth opportunities that bring qualified traffic and new guests into Viceroy's marketing ecosystem.
Coordinate SEO and GEO initiatives with agencies and property teams by prioritizing content opportunities, briefing updates, tracking implementation, and monitoring search and AI visibility.
Support website, offer-page, and booking-journey improvements, including content updates, campaign landing pages, and conversion testing.
Manage assigned digital projects by tracking owners, deadlines, and dependencies through completion.
Use AI to accelerate campaign production, analysis, coding, quality assurance, documentation, and project management.
Build repeatable AI-assisted workflows and automations that improve execution speed and quality.
Review AI outputs with sound judgment, maintaining accuracy, brand standards, and responsible handling of guest data.
Identify opportunities to simplify manual work across corporate and property marketing teams.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Short-term and long-term disability insurance
401(k) retirement plan with employer matching contributions
Paid holidays
Paid vacation
Paid sick leave in accordance with applicable law
Employee assistance program (EAP)
Educational opportunities and tuition reimbursement
Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law
Washington-based employees: 8 paid holidays per year; up to 20 days of paid vacation per year based on classification and length of service; and Paid Sick & Safe Time accrual and carryover as described in the posting.
Colorado-based employees: 8 paid holidays per year, with designated holiday time for employees working in the City of Denver; up to 20 days of paid vacation per year based on classification and length of service; and paid sick leave accrual as described in the posting.
California-based employees: 8 paid holidays per year; paid vacation based on classification and length of service, subject to the stated caps and Los Angeles provisions; and paid sick time accrual and carryover as described in the posting.