Senior Manager, Insights and Analytics

3M•Maplewood, MN

1d•Onsite

About The Position

The Senior Manager, Insights and Analytics is an enterprise-level strategic leader responsible for advancing 3M’s insights and analytics capabilities and leading global initiatives and processes across CBG. The role develops significant business capabilities, provides thought leadership, and influences medium- and long-term business strategy, resource allocation, and investment decisions. Working across functions, businesses, and regions, the Senior Manager translates complex business challenges into actionable insights and measurable growth opportunities, leading through influence and expertise. The position is based on-site at the 3M Center in Maplewood, Minnesota, with work at the site required at least four days per week. Travel may include up to 5–10% domestic travel. Relocation is not authorized. The employee must be legally authorized to work in the country of employment without sponsorship for employment visa status.

Requirements

Bachelor’s degree or higher, completed and verified prior to start.
At least 10 years of experience in consumer insights, market research, marketing analytics, business intelligence, analytics, or related disciplines.
At least 8 years of experience working with syndicated data sources, consumer research, market measurement, or advanced analytics solutions.
Must be legally authorized to work in the country of employment without sponsorship for employment visa status.

Nice To Haves

Master’s degree in Business, Marketing, Analytics, Statistics, Data Science, Economics, or a related field.
Deep expertise in Marketing Mix Modeling, marketing effectiveness, attribution, pricing analytics, forecasting, and advanced measurement methodologies.
Experience leveraging AI, machine learning, automation, and emerging analytics technologies to improve business outcomes.
Experience establishing governance, standards, and scalable processes across enterprise functions.
Demonstrated experience leading large-scale, global cross-functional insights and analytics initiatives.
Exceptional communication, storytelling, stakeholder management, and influencing skills.
Demonstrated ability to lead through ambiguity and drive organizational change.
Proficiency with visualization and analytics tools such as Power BI, Tableau, Python, R, SQL, SAS, or equivalent platforms.

Responsibilities

Lead global consumer, market, and competitive intelligence initiatives and processes to identify growth opportunities, emerging trends, business risks, marketplace shifts, and evolving consumer behaviors across priority categories, brands, channels, and countries.
Translate insights and analytics into enterprise-level thought leadership and actionable recommendations that influence brand strategy, product innovation, pricing and promotion, consumer targeting, marketing priorities, and business plans.
Partner with senior business and functional leaders across functions, businesses, and areas to shape data-driven strategies, align priorities, and communicate insights through clear, compelling storytelling.
Guide resource allocation and investment decisions by overseeing marketing and brand measurement capabilities, including Marketing Mix Modeling (MMM), marketing effectiveness and ROI measurement, brand health tracking, KPIs, performance metrics, and optimization analytics.
Develop Insights & Analytics capabilities and establish scalable global processes and best practices in advanced analytics, data governance, AI-enabled analytics, and knowledge management; direct high-impact custom analytics.
Manage relationships with external research, data, and analytics partners, including contract negotiation, capability assessment, tool adoption, and education.
Comply with corporate policies, procedures, and security standards while performing assigned duties.
Contribute to a strong Environmental Health and Safety culture by following safety policies, identifying hazards, and engaging in continuous improvement.