Senior Manager, GTM Strategy Planning & Execution

ADT • Boca Raton, FL

2d • Hybrid

About The Position

The Senior Manager, GTM Strategy, Planning & Execution leads strategy and integrated execution for ADT’s key go-to-market moments, including product launches, feature introductions, and other growth initiatives. The role connects Product, Marketing, Sales, Finance, Pricing, Technology, Operations, and other teams around a clear strategy, integrated plan, and measurable outcomes. It moves between strategic problem-solving and hands-on execution, aligning senior stakeholders and driving initiatives from idea through in-market performance.

The position establishes go-to-market planning and governance practices, coordinates cross-functional launch work, ensures launch readiness, enables timely decisions, and measures performance against business goals. It also translates launch learnings into repeatable playbooks for future initiatives.

Requirements

• At least 8 years of experience in go-to-market strategy, growth, product marketing, commercial strategy, management consulting, or related roles.
• Significant experience in a B2C business, ideally involving high-volume customer acquisition and sales.
• Demonstrated experience leading new product introductions, feature launches, or major commercial initiatives from strategy through execution.
• Strong working knowledge of growth and performance marketing, customer acquisition, funnel management, and sales conversion.
• Proven ability to lead complex cross-functional initiatives involving Product, Marketing, Sales, Finance, Pricing, Technology, and/or Operations.
• Strong analytical and problem-solving skills, including the ability to turn data and ambiguity into clear recommendations and action.
• Exceptional written, verbal, and executive-level presentation skills.
• Bachelor’s degree or equivalent experience.
• Exceptional ability to structure complex problems, synthesize data and insights, and translate them into strategic choices.
• Strong understanding of B2C growth, customer acquisition, performance marketing, sales conversion, and unit economics.
• Ability to align and mobilize cross-functional teams without relying on direct authority.
• Ability to translate strategy into action and manage multiple interconnected workstreams with speed and rigor.
• Strong orientation toward measurable business impact, ownership, and continuous improvement.

Nice To Haves

• Experience in management consulting, corporate strategy, or a similarly rigorous strategy and problem-solving environment.
• Experience in a consumer subscription, home services, telecommunications, technology, or other high-velocity B2C business.
• Experience working across digital and assisted-sales journeys.
• Strong understanding of acquisition economics and performance measures such as customer acquisition cost, cost per sale or install, conversion, revenue, and customer value.
• MBA or other relevant advanced degree.

Responsibilities

• Define go-to-market strategies for new products, features, offers, and other priority growth initiatives; identify target audiences and connect them to products and offers.
• Translate strategy into integrated plans with clear objectives, workstreams, milestones, owners, dependencies, and success measures.
• Develop repeatable planning, governance, measurement, and post-launch practices to improve future launches.
• Align Product, Marketing, Sales, Finance, Pricing, Technology, Operations, and other partners around an integrated plan.
• Lead cross-functional teams from strategy through launch, maintaining alignment, resolving dependencies, and ensuring commitments are delivered.
• Establish qualitative and quantitative heuristics to measure the health of go-to-market launch plans.
• Structure complex or ambiguous issues, frame choices and trade-offs, and enable timely executive decisions.
• Set success measures and track performance against business goals, including demand, sales, installs, revenue, and acquisition economics.
• Translate launch learnings into scalable, repeatable playbooks for future go-to-market initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior