Senior Manager, GTM Strategy Planning & Execution

ADT • Boca Raton, FL

2d • Hybrid

About The Position

The Senior Manager, GTM Strategy, Planning & Execution leads the strategy and integrated execution of ADT’s key go-to-market moments, including new product launches, feature introductions, and other growth initiatives. The role connects Product, Marketing, Sales, Finance, Pricing, Technology, Operations, and other teams around a clear strategy, integrated plan, and measurable outcomes. It requires moving between strategic problem-solving and hands-on execution, aligning senior stakeholders, and driving initiatives from concept through in-market performance.

The leader develops repeatable planning, governance, measurement, and post-launch practices to improve the speed and effectiveness of future launches. The position establishes launch-readiness criteria and success measures, tracks performance against business goals, resolves cross-functional dependencies, enables timely executive decisions, and turns learnings into scalable playbooks. The role is hybrid, with four days in the office, and requires occasional travel of less than 25%.

Requirements

• At least 8 years of experience in go-to-market strategy, growth, product marketing, commercial strategy, management consulting, or related roles.
• Significant experience in a B2C business, ideally involving high-volume customer acquisition and sales.
• Demonstrated experience leading new product introductions, feature launches, or major commercial initiatives from strategy through execution.
• Strong working knowledge of growth and performance marketing, customer acquisition, funnel management, and sales conversion.
• Proven ability to lead complex cross-functional initiatives involving Product, Marketing, Sales, Finance, Pricing, Technology, and/or Operations.
• Strong analytical and problem-solving skills, including the ability to turn data and ambiguity into clear recommendations and action.
• Exceptional written, verbal, and executive-level presentation skills.
• Bachelor’s degree or equivalent experience.
• Exceptional strategic and analytical thinking, including structuring complex problems, synthesizing data and insights, and translating them into clear strategic choices.
• Strong commercial acumen and understanding of B2C growth, customer acquisition, performance marketing, sales conversion, and unit economics.
• Deep understanding of how Product, Marketing, Sales, Pricing, Technology, Finance, and Operations work together to bring products to market.
• Proven ability to align and mobilize cross-functional teams without relying on direct authority.
• Ability to translate strategy into action and manage multiple interconnected workstreams with speed and rigor.
• Strong executive communication skills, with the ability to simplify complexity and influence senior leaders.
• Strong ownership, outcome orientation, and commitment to measurable business impact and continuous improvement.

Nice To Haves

• Experience in management consulting, corporate strategy, or a similarly rigorous strategy and problem-solving environment.
• Experience in a consumer subscription, home services, telecommunications, technology, or other high-velocity B2C business.
• Experience working across both digital and assisted-sales journeys.
• Strong understanding of acquisition economics and measures such as customer acquisition cost, cost per sale or install, conversion, revenue, and customer value.
• MBA or other relevant advanced degree.

Responsibilities

• Define go-to-market strategy for new products, features, offers, and other priority growth initiatives; identify audiences and connect them to products and offers.
• Translate strategy into an integrated plan with clear objectives, workstreams, milestones, owners, dependencies, and measures of success.
• Develop repeatable planning, governance, measurement, and post-launch practices that improve future launch speed and effectiveness.
• Align Product, Marketing, Sales, Finance, Pricing, Technology, Operations, and other partners around an integrated plan.
• Lead cross-functional teams on a regular cadence from strategy through launch, maintaining alignment, resolving dependencies, and ensuring commitments are delivered.
• Establish qualitative and quantitative heuristics to assess the health and readiness of GTM launch plans.
• Structure complex or ambiguous issues, frame choices and trade-offs, and enable timely executive decisions.
• Establish success measures upfront and track performance against business goals, including demand, sales, installs, revenue, and acquisition economics.
• Translate launch learnings into a scalable, repeatable playbook for future go-to-market initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior