Senior Manager, GTM Strategy & Commercialization

Visa•Miami, FL

1d•$127,300 - $204,100•Onsite

About The Position

The Senior Manager, GTM Strategy & Commercialization develops regional go-to-market strategies to drive product adoption, revenue growth, and commercial success. The role partners with Product, Sales, B2B Marketing, Sales Enablement, and regional leadership to turn business priorities into actionable commercialization plans and clear internal narratives. The position leads strategy development, stakeholder alignment, and communication of strategic initiatives through executive communications, leadership forums, sales enablement, and regional engagement programs. It uses AI and GenAI tools to accelerate strategy development and adoption. Product Lifecycle Management knowledge is beneficial for launch planning and commercialization support but is not the primary focus. The position requires at least three days in the office; the specific days will be confirmed by the Hiring Manager. Work hours vary based on department needs, and travel is required 5–10% of the time. The work is performed in an office setting and involves sitting and standing at a desk, communicating in person and by telephone, and frequently operating standard office equipment such as telephones and computers.

Requirements

At least 8 years of relevant work experience with a Bachelor's degree, or at least 5 years with an advanced degree, or 2 years with a PhD, or at least 11 years of relevant work experience.
Bachelor’s degree in Business, Marketing, Economics, Finance, Strategy, or a related field; an MBA or advanced degree is preferred.
Proven experience developing GTM strategies and commercialization plans for products, solutions, or strategic growth initiatives.
Ability to translate complex business and product strategies into clear executive narratives and actionable commercial plans.
Experience creating and delivering executive-level presentations and influencing senior stakeholders.
Cross-functional leadership experience across Product, Sales, Marketing, Sales Enablement, and regional or market teams.
Ability to influence without direct authority, align diverse stakeholders, and advance initiatives in complex matrixed organizations.
Strong analytical and strategic problem-solving capabilities, including assessment of market opportunities, client needs, competitive dynamics, and commercial priorities.
Proficiency using AI and GenAI tools for research, strategic analysis, narrative development, content creation, and productivity.
Excellent written and verbal communication skills, with the ability to adapt messaging for executive, commercial, product, and sales audiences.
Bilingual in English and Spanish.
Strong program leadership and organizational skills, including managing multiple strategic workstreams and competing priorities.
At least three days of in-office work; specific days are confirmed by the Hiring Manager.
Ability to meet the position’s office-based physical and communication requirements and travel 5–10% of the time.

Nice To Haves

9 or more years of relevant work experience with a Bachelor's degree, or 7 or more years with an advanced degree, or 3 or more years with a PhD.
MBA or another advanced degree.
Experience in payments, financial services, technology, fintech, or another B2B industry.
Experience developing regional or multi-market GTM strategies and adapting global strategies to different market and client needs.
Experience partnering with B2B Marketing and Sales Enablement to translate strategy into campaigns, seller narratives, and enablement materials.
Familiarity with Product Lifecycle Management (PLM), product launches, commercialization readiness, or launch governance.
Experience using market insights, commercial data, and client feedback to refine GTM strategies and accelerate adoption and revenue realization.
Track record of working effectively in a highly matrixed global organization and aligning regional and global stakeholders.

Responsibilities

Lead the creation of regional go-to-market strategies for products, solutions, and strategic growth initiatives.
Assess market opportunities, competitive dynamics, client needs, and commercial priorities to develop actionable commercialization plans.
Partner with Product leaders to translate product vision into market strategies and define recommendations to accelerate adoption, revenue realization, and market penetration.
Drive alignment across Product, Sales, Marketing, and regional leadership teams.
Develop compelling narratives and materials that communicate GTM strategies clearly and consistently to internal stakeholders.
Create executive presentations, commercial forums, and strategic storytelling materials, and support senior leaders presenting strategies at regional and global Visa forums.
Serve as the primary liaison between Product, B2B Marketing, Sales Enablement, and regional commercial teams; build advocacy and alignment for strategic initiatives.
Coordinate supporting materials, campaigns, and enablement assets, and partner with Sales Enablement to help sellers understand, adopt, and communicate strategic priorities.
Provide a structured feedback loop between field teams and strategy owners.
Use AI and GenAI tools to accelerate strategy development, narrative creation, competitive analysis, and content generation; identify opportunities to incorporate AI into GTM and commercialization processes and encourage adoption of AI-enabled practices.
Stay informed about emerging AI trends and assess implications for clients, products, and commercial strategies.
Support commercialization initiatives and product launches by aligning messaging, stakeholder engagement, and readiness activities.
Collaborate with Product teams to incorporate commercialization considerations throughout the product lifecycle.
Improve GTM frameworks, launch processes, and communication approaches; provide light-touch support to PLM activities when commercialization expertise is needed.