FLEX Senior Manager, Growth Marketing, Boutiques

Marriott•Bethesda, MD

7h•$48 - $69•Hybrid

About The Position

The Marriott Bonvoy Boutiques team is seeking a FLEX Senior Manager, Growth Marketing to identify new customer acquisition opportunities, optimize marketing investments, and build a scalable foundation for long-term customer growth. This project-based role offers an experienced marketer the opportunity to build the next phase of marketing capabilities by establishing a comprehensive paid media strategy and a growth marketing operating model. The ideal candidate is a self-starter with a proven track record in ecommerce acquisition marketing, including paid media, affiliate and partner marketing. We're looking for a dynamic marketer with hands-on experience launching and optimizing paid channels, coupled with the expertise and leadership presence to lead agency partners, challenge recommendations, and drive measurable business results. This role is an exciting opportunity for an ambitious marketer to establish a customer acquisition function for a growing ecommerce business within the world’s largest hospitality company.

Requirements

4-year degree from an accredited university.
5+ years of relevant professional experience in e-commerce marketing
Demonstrable experience across multiple marketing channels including paid search, affiliate, strategic partnerships, email/SMS, and social.
Experience developing and executing against a marketing calendar, inclusive of gaining alignment and allocating resources.

Nice To Haves

Proven track record leading marketing for a home furnishings or gift industries preferred.
Experience building organizational competencies and best practices in the paid media function in a start-up or high-growth ecommerce business.
Accountability for managing ROAS and marketing budgets

Responsibilities

Develop and implement a comprehensive paid media and customer acquisition strategy.
Launch and optimize priority paid media and affiliate marketing initiatives to drive measurable growth.
Review agency strategies, campaign plans, media recommendations, and creative briefs to meet business objectives.
Establish an agency operating model, performance scorecards, and governance process.
Build executive reporting dashboards and a performance measurement framework.
Coordinate cross-functional troubleshooting and root cause analysis for marketing technology issues, ensuring timely communication and resolution.
Develop a testing roadmap and optimization plan that improves acquisition efficiency and return on investment.
Lead partnerships with internal or external teams that deliver customer growth.
Deliver a documented growth marketing playbook, including recommendations and processes to support long-term scalability.
Evaluate new marketing channels, technologies, partnerships, and acquisition opportunities.
Partner with Marketing, Merchandising, Analytics, and Technology teams to align priorities.
Contribute across marketing initiatives as needed, supporting the development and execution of strategies that drive business results.