Senior Email Marketing Manager, Growth
About The Position
The Senior Email Marketing Manager is a senior individual-contributor role on the Digital Demand Gen team, based in San Francisco. The role leads email strategy and execution across prospect nurture, pipeline generation, customer adoption, cross-sell, and upsell. It owns a multi-quarter roadmap for nurture, campaigns, newsletters, and follow-up journeys, connecting growth goals to audiences, messaging, offers, and next steps. The role sets the creative bar for email concepts, copy, and design; builds, QA's, and optimizes modular emails in Knak; and works closely with Marketing Operations, Demand Gen, Sales, Creative, Campaign, Lifecycle, and Customer Marketing partners. Marketing Operations owns technical setup and sending, while this role reviews work and flags issues with targeting, automation, tracking, or delivery. The position also leads experimentation and evaluates business outcomes, audience health, engagement, and deliverability to make strategic recommendations.
Requirements
- 5+ years leading B2B SaaS email, demand generation, or growth programs, with ownership of multi-quarter roadmaps and measurable pipeline or revenue impact.
- Deep hands-on Knak experience.
- Technical fluency in segmentation, automation, tracking, and deliverability sufficient to review send setup and recognize problems.
- Strong creative and editorial judgment, with the ability to improve messaging, concepts, and execution beyond the initial brief.
- Strategic and analytical thinking across audience growth, experimentation, database health, and performance tied to business outcomes.
- Strong cross-functional influence and clear communication with leadership.
- Ability to align stakeholders, make tradeoffs, push back constructively, mentor teammates, and drive accountability.
Nice To Haves
- Working knowledge of Marketo, Salesforce, or similar marketing systems.
- Experience with customer adoption, cross-sell, or upsell, or email across multiple segments, regions, or products.
Responsibilities
- Lead a multi-quarter roadmap for nurture, campaigns, newsletters, and follow-up journeys.
- Partner with Demand Gen and Sales to connect growth goals to audiences, messages, offers, and next steps.
- Partner with Marketing Operations on the email calendar and own what goes out and when.
- Prioritize competing requests to ensure contacts receive relevant, valuable content at the right time without being overwhelmed.
- Align campaign owners on priorities and timing, communicate tradeoffs, and push back constructively on requests that dilute the audience experience.
- Set the creative bar for email concepts, copy, and design; use briefs and performance insights to guide reviews and coach Creative and Campaign partners.
- Build, QA, and optimize modular emails in Knak, including personalization and reusable components.
- Create templates, workflows, and QA standards for consistent email execution.
- Review Marketing Operations' technical setup and sending work, flagging targeting, automation, tracking, or delivery issues.
- Grow and protect the reachable prospect database in partnership with Marketing Operations on acquisition, segmentation, automation, deployment, deliverability, consent, and suppression.
- Lead testing across audiences, offers, messages, formats, cadence, and timing, prioritizing experiments by business impact and learning value.
- Measure conversion, pipeline, opportunities, and revenue alongside engagement, audience health, and deliverability.
- Turn performance results into recommendations for leadership on strategy, creative, targeting, and investment.
- Partner with Lifecycle and Customer Marketing to develop and optimize adoption, cross-sell, and upsell programs.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
