Sr Marketing Manager

Transit Technologies• US,

10h•$155,000 - $175,000•Remote

About The Position

At Transit Technologies, we believe transportation technology should make mobility smarter, safer, and more accessible. Our software solutions help transit agencies, municipalities, universities, and private operators improve operations, enhance the rider experience, and move millions of people more efficiently every day. With more than 4,000 customers and over 100 million rides supported annually, Transit Technologies is one of the leading mobility technology platforms in North America. Our growing portfolio includes solutions spanning: Fixed Route Transportation, Demand Response & Paratransit, On-Demand Mobility, Fleet & Asset Management, Workforce Management, Safety & Telematics, Rider Engagement & Communications. As we continue to scale, we're building a modern, data-driven marketing organization designed to accelerate growth across our expanding portfolio. We are seeking a Senior Manager, Growth Marketing to help build and scale a high-performing demand generation engine across Transit Technologies. This is not simply a campaign management role. This leader will own growth programs that drive awareness, qualified pipeline, conversion, and revenue across multiple products, buyer personas, and market segments. You'll translate company priorities into measurable marketing programs while partnering closely with sales, product marketing, marketing operations, content, and external agencies. The ideal candidate combines strategic thinking with strong execution. You understand how to build programs, optimize performance, leverage data, and continuously improve results. If you thrive in fast-moving environments, enjoy owning outcomes, and want to help shape the future of growth marketing in a rapidly expanding technology company, we'd love to meet you.

Requirements

6–9 years of experience in growth marketing, demand generation, performance marketing, or B2B campaign leadership.
Demonstrated success driving measurable pipeline and revenue outcomes.
Experience managing external agencies and performance marketing partners.
Strong understanding of B2B SaaS or technology marketing.
Experience collaborating across Sales, Product Marketing, Operations, and Creative teams.
Excellent analytical and problem-solving skills.
Strong project management capabilities.
Exceptional communication skills.

Nice To Haves

Extensive hands-on experience with HubSpot and Salesforce.
Experience with modern marketing analytics and attribution tools.
Experience in transit, mobility, transportation, public sector, or adjacent industries.
Account-based marketing or segment-based marketing experience.
Experience supporting multi-product organizations.

Responsibilities

Develop and execute integrated growth programs that generate qualified pipeline across products and target markets.
Build campaigns aligned to business priorities, audience needs, buyer journeys, and revenue goals.
Execute multi-channel programs including: Email marketing, Paid media, Webinars, Content syndication, Landing pages, Digital campaigns, Partner marketing initiatives.
Serve as the primary business owner for external marketing agencies.
Establish goals, priorities, budgets, timelines, and success metrics for agency partners.
Hold agency partners accountable for execution quality, optimization, speed, and business outcomes.
Evaluate media investments, channel performance, creative recommendations, and optimization strategies.
Ensure agency work aligns with internal priorities and sales objectives.
Own key growth metrics, including: Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Pipeline contribution, Conversion rates, Cost per lead, Cost per opportunity, Campaign-influenced revenue, Return on marketing investment.
Identify bottlenecks and optimize programs through testing, analysis, and continuous improvement.
Improve targeting, messaging, offers, landing pages, nurture programs, and channel performance.
Partner with Product Marketing, Sales, Marketing Operations, Content, and Creative teams.
Build campaign briefs and drive alignment across stakeholders.
Ensure campaigns launch on time with the appropriate assets, tracking, and sales readiness.
Collaborate closely with Marketing Operations on: Attribution, Automation, Lead routing, Campaign measurement, Reporting, Segmentation, Lifecycle optimization.
Maintain strong working knowledge of HubSpot, Salesforce, and modern marketing technologies.
Deliver clear performance reporting and actionable recommendations.
Contribute to quarterly and annual growth planning.
Surface market insights and customer feedback to influence messaging and go-to-market strategies.
Help build a scalable, repeatable growth engine.