Senior Manager, Growth Marketing - Organic Growth & Discovery

Rent the Runway • New York, NY

5d • $115,200 - $144,000 • Hybrid

About The Position

Rent the Runway (RTR) is seeking a Senior Manager of Growth Marketing - Organic Growth & Discovery to lead their organic growth strategy and execution. This role will focus on Search Engine Optimization (SEO), Answer Engine Optimization (AEO), App Store Optimization (ASO), and referral marketing to drive sustainable, scalable traffic and revenue. The position is critical to RTR's growth engine, converting high-intent discovery traffic into loyal customers across their Subscription, One-Time Rental, and Selling businesses.

Requirements

• Bachelor’s Degree in Business, Marketing or related field
• 7+ years of hands-on experience in SEO, growth marketing or digital marketing
• Highly proficient with Search Engine Optimization (SEO) tools – including Google Search Console, Bing Webmaster Tools, keyword research platforms, and related tools
• Experience partnering with Product Management, Engineering or UX/UI Design teams to deliver against technical SEO product roadmaps (e.g., Core Web Vitals, structured data, indexation, linking)
• Proficient with Content Management Systems (CMS), such as Contentful
• Comfortable with Web Analytics tools; Looker or Heap preferred
• Customer-focused, analytical and process-oriented; comfortable making data-driven decisions, with thirst for continuous improvement
• Ability to communicate effectively with a wide range of audiences, including business stakeholders, marketing teams, engineering teams and product management teams

Responsibilities

• Lead and execute on-page, off-site and technical SEO efforts to optimize data content, improve keyword rankings and drive sustainable traffic to websites from traditional search engines (Google, Bing, etc.)
• Architect our AEO strategy to ensure our website content is optimized for visibility within next-generation search engines, AI models and LLMs (ChatGPT, Google AI Overviews, Gemini, Claude, etc.)
• Drive organic App discoverability through iOS App Store by leading ASO strategy and tactics, including app listing enhancements, keyword optimization, visual content optimization, conversion rate optimization and mobile measurement
• Scale our referral marketing program by enhancing incentive structures, improving referral mechanics, designing viral loops and integrating touchpoints across our marketing ecosystem
• Partner with Site Merchandising, Product, Engineering and Marketing teams to integrate SEO and AEO best practices across Rent the Runway’s digital properties
• Build measurement frameworks for SEO, AEO, ASO and referral programs; regularly monitor business health, analyze data to improve program performance and share insights with executives and key stakeholders

Benefits

• Paid Time Off, including vacation, paid bereavement, and family sick leave
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment
• 401(k) match
• Exclusive employee subscription and rental discounts
• Universal Paid Parental Leave for both parents + flexible return to work program
• Paid Sabbatical after 5 years of continuous service
• Company-wide events and outings

What This Job Offers

• Job Type: Full-time
• Career Level: Senior