Senior Manager, Growth Channel Marketing

Lenovo • Morrisville, NC

3h • Hybrid

About The Position

The Senior Manager, Growth Channel Marketing leads the strategy, development, and activation of globally scalable channel campaigns and content to accelerate pipeline growth, strengthen partner engagement, and generate consistent channel engagement. The role connects business-group priorities with channel needs and translates strategy into clear plans that can be activated to and through partners.

As a highly visible leader on the Global Channel Marketing & Enablement Team, this role combines channel expertise, people leadership, strong communication, and an innovative, AI-enabled mindset. The position simplifies complexity, builds alignment across a global matrix, and improves the measurable business impact of channel marketing. It follows a hybrid schedule, with three onsite days and two remote days per week in Morrisville, North Carolina.

Requirements

• Bachelor’s degree in Marketing or a related field.
• At least 10 years of B2B channel marketing experience.
• Demonstrated success shaping and executing global or multi-market channel go-to-market strategies and programs.

Nice To Haves

• At least 10 years of B2B channel marketing experience in the commercial electronics or technology industry.
• Experience as a technology vendor, reseller, distributor, or channel partner.
• At least 8 years of experience managing cross-functional teams and working in a global organization.
• At least 5 years as a leader, including formal management experience.
• Exceptional written and verbal communication skills.
• Ability to simplify complexity, build compelling narratives, and influence.
• Ability to communicate partner experiences and journeys, including to-partner and through-partner marketing, demand generation, enablement, and activation.
• Strong partnership and collaboration skills, including recognizing the work of others.
• Strong judgment, organization, and prioritization skills, with the ability to manage multiple strategic workstreams.
• Practical work experience and approach to AI-enabled marketing.
• A clear perspective on how AI can improve insight, creativity, personalization, and productivity.
• Advanced degree in Marketing.

Responsibilities

• Own the global growth channel marketing strategy and integrated plan, connecting business priorities to partner and customer growth opportunities.
• Develop scalable to-partner and through-partner programs for partner acquisition, enablement, activation, and demand generation.
• Translate business-group strategies into clear channel propositions, campaign frameworks, content, and activation guidance.
• Balance global consistency with geographic and market relevance, using feedback and performance insights to improve adoption and impact.
• Identify emerging market, partner, and technology trends and turn them into growth opportunities.
• Build relationships across business groups, geographic channel marketing and teams, and the global channel alliance team.
• Establish shared priorities, clear decision-making, and disciplined ways of working across teams.
• Influence senior stakeholders through concise, audience-led communication, storytelling, and evidence-based recommendations.
• Align investment, funding, and execution with alliance partners and growth priorities, while meeting governance requirements.
• Lead the growth marketing campaign and content roadmap, including priorities, review cycles, and ownership.
• Lead the team’s delivery through effective project management and consistent use of Monday.com to provide project-status transparency.
• Define success measures and track content utilization, geographic and market engagement, and contribution to business outcomes.
• Simplify processes and reduce friction through AI, and promote responsible, practical AI use in planning, insight generation, content development, workflows, and measurement.
• Own allocated budgets and agency relationships, ensuring effective investment, compliance, quality, and delivery.
• Provide leadership updates covering progress, insights, risks, decisions, and recommended actions.
• Lead, coach, and develop a globally dispersed team, setting clear expectations and fostering an inclusive, accountable, collaborative culture.
• Build team capability in channel go-to-market planning, strategic thinking, content development, and AI-enabled marketing.
• Empower team members to take ownership, make decisions, and work across organizational boundaries.
• Create a culture of learning, collaboration, curiosity, and transparency.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior