Senior Manager, Global Product Marketing (Growth & LCM)

Bio-Rad Laboratories•Hercules, CA

3d•Onsite

About The Position

The Senior Manager, Global Product Marketing drives product-line growth and lifecycle management for assigned products or segments, from launch through on-market support to obsolescence. The role translates portfolio and segment strategy into product-line plans and commercial inputs, including market assessments, segmentation, growth projections, marketing plans, positioning, pricing, and competitive response. The position partners with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain. The role contributes to franchise and long-range planning, growth projections, and marketing growth plans, and translates global strategy into guidance, opportunity data, and tools for Regions and Commercial. It drives phase-in/phase-out and obsolescence decisions, monitors product performance, and recommends sustaining priorities, CAPA contributions, and customer communications. It also synthesizes market research, customer and payer insights, clinical and technology trends, and competitive intelligence into assessments, segmentation, strategies, roadmaps, and growth opportunities. The position partners with cross-functional teams to shape value propositions and messaging grounded in clinical evidence and customer language. It uses dashboards to track franchise KPIs, including revenue, mix, margins, and adoption, and provides insights and corrective-action recommendations. The role must be based in Hercules, California, within commuting distance of the office.

Requirements

Bachelor’s degree required.
Typically 7–10+ years of experience in diagnostics, biotech, or medical devices, including sales and regional marketing experience.
Proven record of lifecycle management of a product portfolio in a matrix environment.
Must be based in Hercules, California, within commuting distance of the office.

Nice To Haves

Advanced degree (MS, MPH, MBA, or Ph.D.).

Responsibilities

Contribute to franchise and long-range planning, growth projections, and marketing growth plans.
Translate global strategy into guidance, opportunity data, and tools for Regions and Commercial.
Drive phase-in/phase-out and obsolescence decisions to protect the customer experience and improve portfolio productivity and profitability.
Monitor product performance, including quality signals, complaints, cost-to-serve, usage, and mix; recommend sustaining priorities, contribute to CAPA, and develop customer communications.
Maintain and synthesize voice-of-customer information, TAM/SAM, payer and clinical trends, technology developments, evolving clinical practice and guidelines, and competitive intelligence.
Develop market assessments, customer segmentation, and competitor strategies that inform segment strategy, product-line roadmaps, and growth opportunities.
Partner with Scientific Affairs, Market Access, and Regional Marketing to shape evidence-grounded value propositions and messaging.
Use dashboards to track revenue, mix, margins, adoption, and other indicators, and provide insights and corrective-action recommendations to stakeholders.