Senior Manager, Ecommerce

Onnit•Austin, TX

6d•Hybrid

About The Position

Onnit is a health and wellness company based in Austin, Texas, specializing in direct-to-consumer and retail sales of dietary supplements. The company focuses on high-quality products with clinically studied ingredients to enhance mental and physical performance, aiming for total human optimization. Onnit is part of the Wellbeing Collective, a Global Business Unit within Unilever, operating with a start-up mentality to improve consumer health and well-being. The Senior Manager, Ecommerce, reporting to the Director of Ecommerce & Retention, is responsible for the entire on-site customer experience, from product pages to promotions, with the goal of converting visitors into buyers and subscribers into loyalists. This is an operational role focused on managing the Shopify Plus storefront, driving conversion rate optimization (CRO), coordinating with development resources, and ensuring the site is fast, sharp, and performing as the brand's primary revenue engine. The ideal candidate is a builder, data-led, growth-minded, and adept at using technology to improve site performance.

Requirements

5 to 7 years in DTC ecommerce operations
At least 3 years hands-on managing a Shopify Plus storefront
Direct experience configuring and operating a subscription platform within the Shopify Plus ecosystem
Experience managing ecommerce technology projects and implementations using Jira or similar tools
Track record of driving measurable improvements in conversion rate and site performance
Foundational understanding of SEO best practices for ecommerce
Comfortable executing directly in Shopify Plus on a daily basis with strong familiarity across the ecosystem
Analytical mindset with fluency in Google Analytics and other reporting tools
Rigorous approach to QA and site testing
Strong project management instincts with the ability to run multiple initiatives independently
Clear communicator who coordinates effectively across internal teams and external vendors
Identifies issues and opportunities before they become problems or missed chances

Nice To Haves

Experience in the wellness, vitamins, or supplements industry
Experience with A/B testing or dedicated CRO tools
Intermediate understanding of SEO best practices for ecommerce
Experience managing technology migrations or platform implementations

Responsibilities

Manage the Shopify Plus storefront end-to-end, including product setup, collection curation, site content, banners, promotions, and discount codes.
Own the on-site subscription experience, including product detail pages, checkout flow, subscription widgets, and the customer account portal, in partnership with the Retention team.
Continuously improve the on-site experience through testing, iterating, and optimizing UX, merchandising, and the customer journey, focusing on conversion rate, AOV, and repeat purchase behavior.
Manage ecommerce technology projects end-to-end using Jira, including timelines, milestones, vendor coordination, and collaboration with internal and external development resources.
Own the Shopify app ecosystem, evaluating and optimizing third-party solutions.
Perform final quality assurance for the site, emails, SMS, new features, and updates, ensuring accuracy and functionality.
Analyze and report on ecommerce and site performance metrics using Shopify Analytics, Google Analytics, and internal tools, providing clear insights to inform decisions.
Act as the point of contact for website and ecommerce operations, collaborating with internal teams and external agencies to connect work, align timelines, and ensure smooth progress.