Senior Manager, Ecommerce

Onnit Labs, Inc.•Austin, TX

7d•$120,000 - $140,000•Hybrid

About The Position

Onnit is a health and wellness company based in Austin, Texas, specializing in direct-to-consumer sales of dietary supplements. They focus on high-quality products with clinically studied ingredients to enhance mental and physical performance, aiming for total human optimization. Onnit is part of the Wellbeing Collective, a Global Business Unit within Unilever, operating with a start-up mindset to lead in the Health and Wellness space. The company culture values Curiosity, Discipline, Approachability, Commitment, and an Ownership Mindset. The Senior Manager, Ecommerce, reporting to the Director of Ecommerce & Retention, is responsible for the entire storefront experience, acting as the primary revenue engine for the brand. This is an operational role requiring hands-on management of Shopify Plus, conversion rate optimization, technology implementations, and coordination with development resources and agency partners. The ideal candidate is a data-led, growth-minded builder with an interest in AI and a focus on driving measurable results.

Requirements

5 to 7 years in DTC ecommerce operations
At least 3 years hands-on managing a Shopify Plus storefront
Direct experience configuring and operating a subscription platform within the Shopify Plus ecosystem
Experience managing ecommerce technology projects and implementations using Jira or similar tools
Track record of driving measurable improvements in conversion rate and site performance
Foundational understanding of SEO best practices for ecommerce
Comfortable executing directly in Shopify Plus on a daily basis with strong familiarity across the ecosystem
Analytical mindset with fluency in Google Analytics and other reporting tools
Rigorous approach to QA and site testing
Strong project management instincts with the ability to run multiple initiatives independently
Clear communicator who coordinates effectively across internal teams and external vendors
Identifies issues and opportunities before they become problems or missed chances

Nice To Haves

Experience in the wellness, vitamins, or supplements industry
Experience with A/B testing or dedicated CRO tools
Intermediate understanding of SEO best practices for ecommerce
Experience managing technology migrations or platform implementations

Responsibilities

Own the Shopify Plus storefront end-to-end, including product setup, collection curation, site content, banners, promotions, and discount codes, ensuring accuracy, speed, and brand consistency.
Own the on-site subscription experience, including product detail pages, checkout flow, subscription widgets, and the customer account portal, partnering with the Retention team to support subscription growth.
Drive continuous improvement of the on-site experience through testing, iterating, and optimizing UX, merchandising, and the customer journey, focusing on conversion rate, AOV, and repeat purchase behavior.
Manage ecommerce technology projects end-to-end using Jira, including timelines, milestones, vendor coordination, and collaboration with internal and external development resources. This includes managing the Shopify app ecosystem and staying current on platform enhancements.
Perform Quality Assurance for the site, emails, SMS, new features, and pre-launch/post-launch updates, ensuring no issues with links, display errors, checkout, or mobile responsiveness before sign-off.
Analyze and report on ecommerce and site performance metrics using Shopify Analytics, Google Analytics, and internal tools, delivering clear insights to inform quick decisions.
Act as the point of contact for website and ecommerce operations, collaborating with internal teams and external agencies to connect work, align timelines, and ensure progress.