Senior Manager, Earned Media

DXA Circa•Boston, MA

1d•Hybrid

About The Position

Weber Shandwick is an engagement agency working at the cutting edge of the new media landscape. They are storytellers and content creators who engage people in the story. Their success is built on a deep commitment to client service and their people, embracing creativity and collaboration to engage stakeholders in new and creative ways to build brands and reputations. They are seeking a strong Senior Manager to join their Earned Media team within their Consumer Practice. This role involves working on top-tier brands across various consumer categories, with a focus on bringing stories to life at the intersection of culture, lifestyle, and sports.

Requirements

Public relations experience of approximately 5-7 years, agency or in-house.
Experience and/or passion for pop culture and sports.
Fluency in media relations.
Strong existing media and influencer relationships.
Ability to develop new media and influencer relations and turn those relationships into coverage.
Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.).
Drafting media materials, including pitches and press releases.
Optimizing programs in real-time to maximize success based on preliminary results.
Amplification of strategies, including paid, owned and earned.
Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources.
Ability to counsel clients on media relations activities and present plans in a convincing manner.
Ability to work effectively with integrated agency teams and diverse range of internal stakeholders.
Strong team leadership abilities.
Strong written and verbal communication skills in English.
Strong negotiation, presentation, collaboration and problem-solving skills.

Responsibilities

Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver innovative and integrated programs that earn attention.
Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage.
Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage.
Support executive visibility efforts for clients including identifying, pitching and securing interviews and speaking engagements for C-suite.
Develop strategic messaging for clients and support the creation of media plans and proposals that take an integrated approach to driving awareness with target audiences.
Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels.
Oversee client activations and programs including cultural/sporting events (e.g. Super Bowl, World Cup, Olympics, etc.).
Counsel, coach and develop junior staff.
Lead logistics planning for media and other influencer events.
Support the development of KPIs to maximize media relations impact.
Highlight results, measuring success and promoting wins and key learnings to client.