Manager, Earned Media

Weber Shandwick•Toronto, ON

3d•Onsite

About The Position

Weber Shandwick is seeking an enthusiastic and skilled Manager, Earned Media with lifestyle and food & beverage expertise to join our Integrated Media team in Toronto. The ideal candidate is passionate about the latest consumer trends and has a deep enthusiasm for media and creator outreach, pitching, and building relationships. You are deeply immersed in what’s happening in culture and understand the role brands have to play within it. As a Manager, you will have the opportunity to work on top-tier consumer brands, bringing creative stories to life and executing high-energy consumer events.

Requirements

Bachelor’s Degree in Marketing, Communications, Public Relations
4-6 years’ relevant PR and industry experience
Media relations experience in Canada

Nice To Haves

Lifestyle and food & beverage expertise
Passionate about the latest consumer trends
Deep enthusiasm for media and creator outreach, pitching, and building relationships
Deeply immersed in what’s happening in culture and understand the role brands have to play within it

Responsibilities

Shape Integrated Media Strategy: Play an important role in shaping the media strategy for clients, specifically in the food and beverage space. Design integration across earned media—inclusive of traditional media, emerging media (e.g., Substack), and social media, by creating programming built to be shared and amplified across platforms.
Strategic Media & Influencer Relations: Serve as a key day-to-day client contact, developing strategic media and influencer campaigns, action plans, and compelling story angles that resonate with target audiences. Generate a consistent pipeline of story ideas, draft engaging media materials, and proactively pitch to land high-impact earned coverage, leveraging your network of media and influencer contacts. Develop and manage targeted media and influencer lists, incorporating a diverse mix of voices (influencers, streamers, social media editors, creators, etc.) to achieve client goals.
Client and IAT Collaboration: Develop a strong understanding of the client’s business and objectives, working collaboratively with strategists and creative teams to deliver innovative solutions. Work with members of an IAT to ensure collaboration between media, PR and marketing agencies and clients, and bring an earned-first perspective to the work.
Trend-Spotting & Creative Ideation: Maintain a keen interest in current industry trends, constantly monitoring the cultural landscape, competitor coverage, and influencer conversations to identify opportunities. Analyze and distill meaningful insights from media coverage, sharing perspectives with both internal teams and clients to inform strategy. Support proactive ideation on a consistent basis, contributing fresh ideas for evergreen stories and campaigns.
Program Management: Develop and manage timelines, project budgets, and weekly status updates to ensure all program deadlines are met. Anticipate and proactively offer solutions for executional issues that may arise during a program.
Team & Agency Leadership: Serve as a role model and guide for junior team members, helping to develop their skills and drive results.