Director, Media Paid, Owned, Earned

Philip Morris International U.S.•Stamford, CT

6d•Hybrid

About The Position

The Director, Media leads the integrated media strategy across paid, owned and earned channels, ensuring effective reach, engagement, conversion, and brand building for U.S. commercial priorities. The role sets channel strategy, governs media investments, drives performance measurement and optimization, and builds a high-performing media and content organization that delivers compliant, on-brand communications across platforms. Elevates media from channel execution to brands’ narrative amplification, ensuring brand ecosystems and partnerships are translated into scalable reach, premium positioning, and measurable commercial impact. Design integrated full-funnel ecosystems that connect awareness, engagement, education, and conversion across multi-category consumer journeys, whilst contributing to specific brand building.

Requirements

Bachelor’s degree required (Marketing, Communications, Media, Business or related); advanced degree preferred.
12+ years of experience in media strategy, digital marketing, or integrated marketing communications; 5+ years in people leadership roles.
Demonstrated expertise across paid media, owned channel management (web/CRM/social), and measurement/analytics.
Strong project management skills and ability to operate in a matrixed organization with multiple stakeholders.
Experience managing agencies, vendors, and complex budgets.
Designs full-funnel media ecosystem that integrates paid, owned, earned and experiential amplification into one coherent growth engine at service of the brand
Digital fluency across paid, owned and earned channels
Analytical mindset; performance measurement and optimization
Leadership and team development; stakeholder influence
Editorial/storytelling excellence.
Governance and compliance orientation
Legally authorized to work in the US without sponsorship now and in the future

Responsibilities

Develop and execute an integrated paid, owned and earned media strategy aligned to brand plans, consumer journey priorities, and commercial objectives.
Translate brand platforms & sponsorships (e.g., F1, TAO, etc) into multi-channel amplification blueprints, ensuring content capture, storytelling, and performance activation are structurally embedded.
Lead planning and governance of media investments (briefs, channel mix, spend allocation, partner governance) with a focus on ROI and brand safety.
Own the editorial and content calendar across owned channels (web, CRM touchpoints, social) in coordination with Brand, CX and Creative teams.
Oversee always-on and campaign-based paid media execution, including agency management, trafficking governance, and measurement frameworks.
Drive earned media and social amplification strategy in coordination with Communications/External Affairs and community engagement partners (as applicable).
Establish KPI standards and reporting cadence (reach, frequency, engagement, traffic, conversion, CPM/CPC/CPA, brand lift where available) and lead optimization actions.
Ensure compliance with legal, privacy and responsible marketing requirements across all media and content.
Build, mentor, and develop the media organization; define processes, standards, and tools to improve speed and quality of execution.