Director of Paid Media

Buyerlink • Victoria, BC

4d • CA$140,000 - CA$190,000 • Hybrid

About The Position

Buyerlink is looking for a hands-on performance marketing leader to own and scale paid social and native advertising for our Home Services business. This role will set strategy, build and optimize campaigns, improve lead quality and volume, and create a repeatable growth model that can expand across Buyerlink’s broader portfolio. The Director of Paid Media will lead with both strategy and execution: managing meaningful budgets, developing test-and-learn programs, partnering cross-functionally, and building the systems, team, and reporting needed to make paid social a scalable customer acquisition engine & playbook.

Requirements

• 7+ years of performance marketing experience, including substantial hands-on paid social ownership.
• Deep expertise in Meta Ads Manager, including campaign setup, optimization, measurement, and scaling across Facebook and Instagram.
• Experience in Home Services, local services, lead generation, marketplaces, or another high-volume performance marketing environment.
• Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead-quality economics.
• Proven ability to manage meaningful paid media budgets and scale investment based on business performance.
• Strong analytical skills and comfort working with performance data, financial metrics, attribution, and business KPIs.
• Experience designing creative, audience, conversion, and market-testing programs.
• Ability to translate campaign performance into clear insights, decisions, and recommendations for senior stakeholders.
• High ownership, rigor, organization, and accountability.
• Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent professional experience.

Responsibilities

• Own paid social & native display advertising for the Home Services vertical
• Build and scale Buyerlink’s paid social capability
• Own channel economics and investment
• Build a rigorous experimentation program
• Strengthen measurement and attribution
• Integrate AI into the paid media workflow
• Lead cross-functional execution
• Own paid social and native advertising strategy for Buyerlink’s Home Services vertical, with Meta as the primary platform.
• Build, launch, manage, and optimize campaigns across Facebook, Instagram, native, display, and emerging social platforms.
• Increase qualified lead volume while improving CPL, CAC, ROAS, lead acceptance, contact rates, revenue, and margin contribution.
• Create a disciplined testing program across creative, audiences, offers, landing pages, bidding, campaign structure, categories, and markets.
• Partner with Creative, Product, Analytics, Engineering, Sales, Finance, and Home Services leadership to align media strategy with business priorities.
• Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, CRM audiences, attribution, and downstream lead quality.
• Use AI tools to improve campaign planning, research, creative iteration, analysis, forecasting, reporting, and experimentation speed.
• Develop the paid social playbook, operating model, processes, and team structure needed to scale the channel across Buyerlink.
• Share clear performance insights, risks, recommendations, and investment plans with senior leadership.

Benefits

• Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
• Join forces with our diverse Global Community and connect with team members from all over the world.
• We offer a comprehensive extended health benefits package to ensure your total well-being.
• We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
• Enjoy delectable, complimentary lunches, and participate in exciting team events in-office

What This Job Offers

• Job Type: Full-time
• Career Level: Director