Head of Paid Media
iTalent PLUS•Malta, MT
•€65,000 - €80,000
About The Position
Our client is seeking an experienced Head of Paid Media to lead its global performance marketing function. This is a senior leadership role responsible for developing and executing high-performance paid media strategies across multiple international markets. The successful candidate will combine strategic leadership with hands-on expertise across Google Ads, Meta Ads, programmatic advertising, and marketing analytics, driving customer acquisition, revenue growth, and campaign performance through data-driven decision-making.
Requirements
- Minimum 7 years of hands-on experience managing Google Ads and Meta Ads.
- Proven experience scaling high-budget performance marketing campaigns across multiple markets.
- Strong expertise in Programmatic Advertising and Real-Time Bidding.
- Advanced knowledge of Google Tag Manager, GA4, Server-Side Tracking, and Conversion APIs.
- Strong analytical skills with experience using performance data to optimise ROI.
- Previous experience leading and developing Paid Media teams.
- Excellent communication and stakeholder management skills.
Nice To Haves
- Experience within iGaming or other high-risk digital industries will be considered a strong advantage.
Responsibilities
- Develop and execute the company's global paid media strategy.
- Manage large-scale performance campaigns across Google Ads, Meta Ads, Display, and Programmatic channels.
- Optimise campaign performance, budgets, ROAS, and customer acquisition.
- Lead ongoing testing and optimisation of creatives, audiences, and landing pages.
- Develop advanced attribution and measurement frameworks.
- Oversee tracking infrastructure, including Google Tag Manager, GA4, Server-Side GTM, and Conversion APIs.
- Work closely with Engineering and Data teams to improve attribution, reporting, and performance measurement.
- Identify new growth opportunities through testing, automation, and emerging advertising technologies.
- Lead, mentor, and develop the Paid Media team.
- Foster a culture of innovation, experimentation, and continuous improvement.
- Collaborate closely with Marketing, Product, CRM, and Data teams to achieve commercial objectives.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
