Head of Media

Rex•Austin, TX

17h•Remote

About The Position

Rex is seeking a Head of Media to build a media business, not just run a content calendar. The mandate is to take a personal brand and put it on a trajectory comparable to the category's biggest builder-operators: durable, multi-platform authority that compounds year over year, not a single viral moment. This is a founder-operator seat. You will build and run the team, the flagship show, the production pipeline, and the owned-audience infrastructure that turns attention into a real pipeline of capital and talent. This role is anchored by five core mandates. Build and lead a production team, hiring and managing editors, clippers, writers, and producers so output scales without your personal bandwidth as the ceiling. Own a flagship long-form format, whether podcast, YouTube interview series, or long-form video, that serves as the mothership from which all short-form content is derived. Build owned audience infrastructure, including email and community, so growth doesn't live entirely at the mercy of rented platforms. Own the content-to-pipeline mechanism end to end, engineering the explicit path from a piece of content to a qualified investor or candidate conversation, not just brand halo. Run the operation with real testing rigor: hook testing, retention analysis, and a documented feedback loop between analytics and what gets made next. The ideal candidate has 5 to 7 years of experience building and scaling a personal or executive brand at real commercial stakes, ideally having built or managed a content team and a flagship long-form property. They think like an operator of a media business, not a solo creator: systems over one-off wins, pipeline over vanity metrics. They know how to stir things up without losing control of the narrative, and they operate with total discipline, executing fast, iterating faster, never letting a thread drop. Success here is measured the traditional way (followers, engagement, quality of audience) and the way that actually matters: qualified investor and talent pipeline generated directly and indirectly through the brand. Must be missionary and builder to the core. Fully remote.

Requirements

5–7+ years of experience building and scaling a personal or executive brand at real commercial stakes.
Direct experience building or managing a content production team (editors, clippers, writers, producers), not just producing solo.
Track record of building or running a flagship long-form format that anchors a broader short-form content strategy.
Experience building owned-audience infrastructure (email, community, or similar) alongside social platform growth.
Proven ability to convert content and audience into a measurable pipeline of leads, customers, investors, or talent, not just engagement.
Deep fluency across TikTok, Instagram, X, and YouTube, with an instinctive sense of platform-specific strategy and timing.
Comfortable owning a testing and analytics cadence: hook testing, retention analysis, and iterating based on data.
Experience managing a production or media budget, including paid amplification.
Strong narrative control: able to generate attention and conversation without losing the thread of the brand.
Thinks like a founder-operator of a media business: systems over one-off wins, pipeline over vanity metrics.
Missionary and builder mindset: fully aligned with Rex's mission and driven to build something durable, not chase a single moment.

Responsibilities

Build and lead a content production team, including editors, clippers, writers, and producers, so output scales beyond your own personal bandwidth.
Own a flagship long-form format (podcast, long-form YouTube interviews, or similar) that serves as the mothership for all repurposed short-form content.
Own content strategy and execution across TikTok, Instagram, X, and YouTube, running a deliberate, field-tested playbook rather than a reactive, post-by-post approach.
Build and produce video with full range: on camera, behind the camera, raw, and produced, matching format and tone to the moment.
Design and run a repeatable content-ops pipeline: raw capture, clipping, hook testing, distribution, and an analytics feedback loop that informs what gets made next.
Build owned-audience infrastructure, including email list and community, converting rented-platform attention into assets Rex controls directly.
Engineer and own the explicit mechanism that converts content into qualified investor and talent conversations, including lead capture, DM/inbound handling, and handoff to investor relations or recruiting.
Coordinate tightly with investor relations and the broader marketing function so every piece of content ladders up to attracting capital and attracting talent.
Pursue press, podcast guesting, and speaking opportunities that build third-party authority alongside owned platform content.
Own a production and paid-amplification budget, allocating resources across team, tools, and paid distribution to hit growth and pipeline targets.
Track and report on both traditional metrics (followers, engagement, audience quality) and business-impact metrics (leads, investor conversations, and candidate pipeline generated through the brand).
Read the field instinctively: what to post, how to post it, and when to push or hold, while maintaining full control of the narrative.
Operate with total discipline: execute fast, iterate faster, and never let a thread drop.