Senior Manager, Earned Media

Circa - IPG DXTRA•Boston, MA

16h•Hybrid

About The Position

Weber Shandwick is a leading global PR agency that functions as an engagement agency, operating at the forefront of the new media landscape. They are storytellers and content creators who engage people in the narrative. Their success is driven by a strong commitment to client service and their employees, fostering creativity and collaboration to engage stakeholders in innovative ways to build brands and reputations.

Requirements

Public relations experience of approximately 5-7 years, agency or in-house
Experience and/or passion for pop culture and sports
Fluency in media relations
Strong existing media and influencer relationships
Ability to develop new media and influencer relations and turn those relationships into coverage
Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.)
Drafting media materials, including pitches and press releases
Optimizing programs in real-time to maximize success based on preliminary results
Amplification of strategies, including paid, owned and earned
Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources
Ability to counsel clients on media relations activities and present plans in a convincing manner
Ability to work effectively with integrated agency teams and diverse range of internal stakeholders
Strong team leadership abilities
Strong written and verbal communication skills in English
Strong negotiation, presentation, collaboration and problem-solving skills

Responsibilities

Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver innovative and integrated programs that earn attention
Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
Support executive visibility efforts for clients including identifying, pitching and securing interviews and speaking engagements for C-suite
Develop strategic messaging for clients and support the creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
Oversee client activations and programs including cultural/sporting events (e.g. Super Bowl, World Cup, Olympics, etc.)
Counsel, coach and develop junior staff
Lead logistics planning for media and other influencer events
Support the development of KPIs to maximize media relations impact
Highlight results, measuring success and promoting wins and key learnings to client