Manager, Earned Media

DXA Circa•San Francisco, CA

About The Position

Weber Shandwick is seeking a Manager to join their Integrated Media team within the Consumer Brand Practice. This role is based on the West Coast and requires deep expertise in lifestyle and entertainment. The ideal candidate is passionate about consumer culture, stays current with trends across media and social platforms, and has a strong network of media relationships in lifestyle, entertainment, men's lifestyle, and sports. The Manager will work on top-tier consumer brands, creating culturally relevant stories and executing high-impact moments to earn attention and drive conversation.

Requirements

Bachelor’s Degree in Marketing, Communications, Public Relations
3 to 4 years’ relevant consumer lifestyle and/or consumer tech experience
Strong Writer
Media relations experience with a track record of securing top-tier consumer coverage
Familiarity with modern media, including podcasts and creator-led platforms
Adaptable, resourceful, and collaborative, with strong project management skills

Nice To Haves

Deep lifestyle and entertainment expertise
Passionate about consumer culture
Strong point of view on what’s trending across media, social platforms, and the broader cultural landscape
Deeply immersed in lifestyle, entertainment, men’s lifestyle, and sports
Possess a growing network of media relationships in these areas

Responsibilities

Shape Integrated Media Strategy: Play an important role in shaping integrated earned media strategies across a diverse portfolio of clients, specifically in the consumer/lifestyle space. Help design integration across earned media, including traditional media (dot-com, broadcast), emerging platforms (e.g., Substack), and social, by developing ideas built to travel, be shared, and spark conversation.
Strategic Media & Creator Relations: Serve as a key day-to-day client contact, developing strategic earned media campaigns, action plans, and culturally relevant story angles that resonate with target audiences. Generate a consistent pipeline of timely, culture-forward story ideas, draft engaging media materials, and proactively pitch to land high-impact earned coverage. Leverage and continue building a strong network of media and creator relationships, treating creators as drivers of earned conversation and cultural relevance. Develop and manage targeted media and creator lists, incorporating a diverse mix of voices (editors, producers, writers, Substack authors, creators, etc.) to achieve client goals.
Client Counsel & Collaboration: Provide regular updates and thoughtful counsel to clients, establishing yourself as a trusted advisor on earned media strategy and execution. Develop a strong understanding of the client’s business and objectives, bridging creative thinking with a strategic, client-focused mindset. Work collaboratively with strategists and creative teams to deliver ideas that are both culturally relevant and aligned to business goals.
Trend-Spotting & Creative Ideation: Maintain a strong pulse on culture by monitoring trends across media, TikTok, social platforms, and the competitive landscape to identify real-time opportunities. Analyze and distill meaningful insights from media coverage and cultural trends, sharing actionable perspectives with both internal teams and clients to inform strategy. Contribute consistently to creative ideation, bringing forward culturally relevant story ideas for evergreen pitch angles and campaign implementation.
Program & Event Management: Develop and manage timelines, project budgets, and weekly action plans to ensure all program deadlines are met. Lead execution of media activations and events, from concept through delivery of special public relations events, from media stunts to product launches. Anticipate and proactively offer solutions for executional issues that may arise during a program.
Team & Agency Leadership: Serve as a role model and guide for junior team members, helping to develop their skills and drive results. Actively participate in agency development initiatives and contribute to new business opportunities as needed.