Senior Manager, Digital Product Manager

Universal Orlando•Orlando, FL

About The Position

The Senior Manager, Digital Product Manager will manage new digital product capabilities across the full product lifecycle, including strategy, planning, definition, delivery, and implementation. The role supports product strategies intended to evolve and enhance the Guest experience across Universal Parks & Resorts. The position provides team leadership, management, and coaching; establishes product roadmaps and backlog priorities; evaluates Guest experience opportunities; and collaborates with business, UX/UI, technology delivery, and other internal partners. It also supports implementation across domestic sites, validates functionality, serves as an ongoing product subject matter expert, and develops ways to measure the success of experience enhancements. The role requires strong strategic, analytical, communication, organizational, and cross-functional leadership capabilities, along with substantial experience in product management or related fields. A bachelor’s degree or equivalent experience is required; a master’s degree is preferred.

Requirements

9+ years of experience in Product Management, Digital Marketing, E-Commerce, Digital Experience Design, Industrial Engineering, Technology, or related fields.
Bachelor’s degree or equivalent experience required; Business, Technology, Digital Marketing, or Industrial Engineering preferred.
Strong critical-thinking and problem-solving skills, including the ability to understand broad concepts, identify connections and gaps, and develop product strategies aligned with broader Guest and business strategies.
Demonstrated analytical and technical skills, including synthesizing and analyzing product-related data from sources such as Marketing, Consumer Insights, and Industrial Engineering.
Extremely strong communication and presentation skills, including the ability to influence senior leadership through clearly framed options, analysis, and recommendations.
Strong organizational skills, attention to detail, and agility in a fast-paced environment.
Demonstrated ability to lead collaborative, cross-functional project teams with diverse stakeholders and partners.
Experience supporting an operating environment and ensuring strategies are viable from a business perspective.
Demonstrated experience leading a team, encouraging innovation, and creating a shared vision that empowers Team Members.
Experience in people management, including goal setting, escalation handling, and mentorship.
Experience managing the digital experience for a consumer website and/or mobile app.
Experience with large-scale transformation initiatives and defining and executing strategic initiatives.
Experience working in an Agile technology delivery program.
Experience defining customer journeys and digital product roadmaps.
Experience managing product backlogs, including feature definition, requirements, prioritization, and sprint planning.
Experience partnering closely with a Technology Delivery team.
Experience in stakeholder engagement, relationship building, and executive communication to influence decisions.
Excellent analytical, written, and oral communication skills, with the ability to explain complex concepts concisely and simply; equivalent combinations of education and experience are considered.
Consistent attendance is required.
Ability to perform essential duties satisfactorily; reasonable accommodation may be made for individuals with disabilities.

Nice To Haves

Master’s degree preferred.
Bachelor’s degree focus in Business, Technology, Digital Marketing, or Industrial Engineering preferred.

Responsibilities

Encourage an innovative culture and drive the team’s vision in support of business needs.
Track trends and innovations and identify opportunities to advance the product portfolio.
Act as a product expert, provide learning opportunities to Team Members, and attend external industry events.
Provide leadership, management, coaching, standards, and best practices to maximize team performance and support individual growth.
Keep stakeholders informed about product roadmap developments and advancements; manage issues, risks, and escalations.
Work with IT and internal organizations to ensure alignment, collaboration, and joint planning.
Establish product roadmaps and coordinate with partners on product delivery and implementation timelines.
Coordinate with other Digital Product Managers to account for dependencies and integration points in roadmap and release planning.
Set product backlog priorities for releases and sprints, including new capabilities, enhancements, and defect fixes.
Evaluate Guest experience strengths and pain points to identify opportunities for new or improved capabilities.
Develop product recommendations with cost, value, and experience analyses to support approval and funding.
Collaborate with business partners to establish product goals and objectives and ensure alignment with the experience transformation vision.
Partner with UX/UI to define experience interactions and designs based on high-level feature requirements.
Define product features, including functional and non-functional requirements, and capture site-specific requirements with on-site stakeholders.
Facilitate backlog grooming with the Delivery scrum team and document product user stories for technical design, development, and testing.
Participate in Agile ceremonies, including sprint planning, daily stand-ups, and retrospectives.
Validate products throughout development against functional requirements and partner with Business Transformation to align functionality with operational and business capabilities.
Represent and support the product as its ongoing subject matter expert.
Develop an approach to measure the success of implemented experience enhancements and inform future product planning.
Follow established Environmental, Health & Safety policies, procedures, training, and team member involvement activities.
Perform other duties as assigned.