Senior Manager, Digital Product Manager

Universal Orlando•Orlando, FL

About The Position

The Digital and Experience Development team drives product strategies to evolve and enhance the Guest experience across Universal Parks & Resorts. The Senior Manager, Digital Product Manager manages new capabilities across the entire product lifecycle, including product strategy, planning, definition, delivery, and implementation. The role provides leadership, management, coaching, and mentorship; establishes team standards and best practices; supports individual growth; and keeps stakeholders informed about product roadmap developments. It works closely with IT, business partners, UXUI, delivery teams, and on-site stakeholders to align product goals, requirements, roadmaps, and implementation across domestic sites. The position evaluates Guest experience strengths and pain points, frames product recommendations with cost, value, and experience analysis, defines features and user stories, prioritizes backlogs, participates in Agile ceremonies, validates products during development, and measures the success of implemented enhancements. It also supports alignment between product functionality and operational and business capabilities, and carries out Environmental, Health & Safety responsibilities under established policy and procedures.

Requirements

Bachelor’s degree or equivalent experience required.
At least 9 years of experience in Product Management, Digital Marketing, E-Commerce, Digital Experience Design, Industrial Engineering, Technology, or related fields.
People management experience, including goal setting, escalation handling, and mentorship.
Experience managing the digital experience for a consumer website and/or mobile app.
Experience with large-scale transformation initiatives.
Demonstrated ability to define and execute strategic initiatives.
Experience working in an Agile technology delivery program.
Experience defining customer journeys and digital product roadmaps.
Experience managing product backlogs, including feature definition, requirements, prioritization, and sprint planning.
Experience partnering closely with a Technology Delivery team.
Experience in stakeholder engagement and relationship building.
Executive communication skills and the ability to influence decision-making.
Strong critical-thinking and problem-solving skills, including the ability to understand broad concepts, identify connections and gaps, and establish strategies aligned with broader Guest and business objectives.
Demonstrated analytical and technical skills, including synthesizing and analyzing product data from sources such as Marketing, Consumer Insights, and Industrial Engineering to evaluate product effectiveness.
Strong communication and presentation skills, including the ability to frame options, analysis, and recommendations clearly to influence senior leadership.
Strong organizational skills, balancing attention to detail with agility in a fast-paced environment.
Demonstrated ability to lead collaborative, cross-functional project teams with diverse stakeholders and partners.
Experience supporting an operating environment and ensuring strategies are viable from a business perspective.
Demonstrated experience leading a team, encouraging innovation, and creating a shared vision that empowers Team Members.
Excellent analytical, written, and oral communication skills, including the ability to explain complex concepts concisely and simply.
Consistent attendance is a job requirement.

Nice To Haves

A bachelor’s degree in Business, Technology, Digital Marketing, or Industrial Engineering is preferred.
A master’s degree is preferred.

Responsibilities

Encourage an innovative culture and drive the team vision in support of business needs.
Track trends and innovations and identify opportunities to advance the product portfolio.
Serve as a product expert, provide learning opportunities, attend external industry events, and support mentorship.
Provide leadership, management, coaching, and professional growth support to Team Members.
Establish standards and best practices to maximize team performance and company advancement.
Keep key stakeholders updated on product roadmap developments and advancements.
Manage issues, risks, and escalations, and work with IT and internal organizations to ensure alignment.
Contribute to broader team collaboration, visioning, and planning.
Establish product roadmaps and coordinate product delivery and implementation timelines with key partners.
Coordinate with other Digital Product Managers on dependencies and integration points during roadmap and release planning.
Prioritize the product backlog for releases and sprints, including new capabilities, enhancements, and defect fixes.
Evaluate Guest experience strengths and pain points to identify opportunities for new or improved capabilities.
Develop product recommendations with cost, value, and experience analysis to support approval and funding.
Collaborate with business partners to establish product goals and objectives, ensuring alignment with the holistic experience transformation vision.
Partner with the UXUI team to define experience interactions and designs from high-level feature requirements.
Define product features, including functional and non-functional requirements.
Support implementation across domestic sites and capture site-specific functional requirements with on-site stakeholders.
Facilitate backlog grooming with the Delivery scrum team.
Define and document product user stories for technical design, development, and testing.
Participate in Agile ceremonies, including sprint planning, daily stand-ups, and retrospectives.
Validate products throughout development to ensure alignment with functional requirements.
Partner with Business Transformation to ensure functionality aligns with operational and business capabilities.
Represent and support the product as an ongoing subject matter expert.
Develop an approach to measure the success of experience enhancements and inform future product planning.
Participate in Environmental, Health & Safety responsibilities by following established policies, procedures, training, and team member involvement activities.
Perform other duties as assigned.