Senior Digital Product Manager

Hu-Friedy Mfg. Co., LLC•Northbrook, IL

1d•$135,000 - $165,000

About The Position

HuFriedyGroup is creating a Senior Digital Product Manager role dedicated to its Dental Service Organization (DSO) customer segment. The role will build and own the DSO digital roadmap and backlog from the ground up, developing a deep understanding of how DSOs operate and how HuFriedyGroup serves them. The roadmap may include eProcurement, eCommerce, DSO portals, and DSO-specific digital service offerings. The work is agile and iterative, with near-term proofs of concept and pilots informing longer-term outcomes. The Senior Digital Product Manager owns the end-to-end product lifecycle, from discovery and prioritization through delivery and optimization. They work with Strategic and National Accounts, Commercial Excellence, Customer Care, Operations, Enterprise Technology, and external partners, and engage DSO corporate teams and practices to understand their needs. The role uses data, experimentation, and AI-enabled approaches to guide decisions and translate complex commercial and clinical workflows into clear, scalable solutions aligned with HuFriedyGroup’s brand and digital strategy. The position reports to the Director, Digital Solutions Management.

Requirements

Bachelor’s degree in business, technology, engineering, or a related field, or equivalent experience.
At least 8 years of product management experience, including full end-to-end ownership of a roadmap and backlog for a significant digital platform or product line.
Demonstrated B2B commerce, eProcurement, or customer portal product experience, including parent/child account hierarchies, contract or customer-specific pricing, role-based permissions, and multi-location ordering.
Experience with ERP and EDI integrations and procurement connectivity such as punchout, working with technical teams to define data flows and integration requirements.
Experience building a product roadmap from the ground up for a new segment, platform, or product line, including discovery, opportunity assessment, and business case development.
Strong agile product management experience, including proofs of concept, MVPs, and pilots, and adapting roadmaps based on learnings.
Experience supporting enterprise or strategic accounts and understanding how large, multi-site customers buy, contract, and measure supplier value.
Experience operating at Product Manager or Senior Product Manager level, or equivalent, independently leading initiatives with minimal oversight and working effectively in ambiguity.
Experience leading and managing external vendors or delivery partners on digital product initiatives.
Strong analytical and problem-solving skills, including translating data, customer insights, and business context into product decisions.
Strong stakeholder management and influence skills across business, commercial, operations, technology, external partners, and senior leadership.
Exceptional written and verbal communication skills for working-team and leadership audiences.

Nice To Haves

Experience in dental, medical device, healthcare, or another regulated industry, with an understanding of clinical workflows.
Experience with DSOs, group purchasing organizations, integrated delivery networks, or healthcare distribution.
Familiarity with B2B commerce, CRM, and ERP platforms and modern integration patterns such as APIs, EDI, and events.
Experience in a private equity-backed environment and comfort operating at pace while balancing near-term value with long-term scale.

Responsibilities

Build, own, and continuously evolve the DSO digital roadmap and backlog.
Develop an understanding of the DSO segment, its structures and purchasing practices, and the needs of corporate and practice-level teams through customer and stakeholder discovery.
Identify and assess opportunities across eProcurement, eCommerce, DSO portals, and DSO-specific digital services, evaluating customer value, business impact, feasibility, and effort.
Balance near-term proofs of concept and quick wins with longer-term platform outcomes; use pilots, experiments, and feedback to validate or change priorities.
Present recommendations and tradeoffs to the Director, Digital Solutions Management and business leadership, maintaining alignment as priorities shift.
Prioritize investments that grow DSO revenue, deepen account penetration, and reduce cost-to-serve.
Account for clinical workflows, including instrument processing, infection prevention, and sterilization compliance, in product and service decisions.
Ensure DSO capabilities are reusable, enterprise-grade platform components rather than one-off solutions.
Define requirements for eProcurement connections to DSO procurement platforms, including punchout, EDI, ERP, and order, invoice, and data flows.
Define DSO eCommerce capabilities, including account-specific pricing, approved catalogs and formularies, permissions, approval workflows, spend controls, and multi-location ordering and shipping.
Shape portal experiences that provide corporate and practice users access to orders, invoices, contracts, spend, compliance, and location-level usage.
Identify and define DSO-specific digital services, including opportunities to extend programs such as EverCare and GreenLight across multi-location networks.
Own requirements for parent/child customer account hierarchies across commerce, CRM, and ERP systems.
Drive consistency of customer, product, and pricing data across systems.
Identify high-value AI-enabled DSO use cases, such as predictive replenishment, reorder recommendations, contract compliance monitoring, and account health signals.
Apply AI-enabled tools, data-driven techniques, analytics, and experimentation across the product lifecycle to improve decisions, delivery, and product outcomes.
Lead customer experimentation, prototyping, and pilots; ensure AI-enabled solutions align with business objectives, data standards, governance, transparency, explainability, and appropriate human judgment.
Document digital product requirements and translate business needs and complex B2B scenarios into actionable, testable backlog items.
Review and validate product and delivery artifacts, including integration specifications and data mappings, and define acceptance criteria and success metrics.
Work in agile delivery cycles, release minimum viable capabilities early, and improve them using usage and feedback.
Set priorities, sequence work, coordinate dependencies across commerce, CRM, ERP, and integration teams, and maintain a backlog ready for execution.
Clarify requirements for delivery teams and partners; conduct functional validation and guide UAT, including end-to-end integration testing and onboarding of DSO accounts and trading partners.
Partner with Strategic and National Accounts, Sales, and Commercial Excellence on DSO requirements, account pursuits, business reviews, and value narratives.
Partner with Customer Care and Operations to reduce manual order handling, streamline onboarding, and improve the order-to-cash process.
Engage DSO corporate procurement and clinical leaders and practice staff through discovery, pilots, and feedback loops.
Communicate product roadmaps, priorities, tradeoffs, and expected outcomes to stakeholders.
Support adoption of delivered solutions across DSO accounts and identify opportunities for optimization.