Senior Manager, Digital Marketing

PARALYZED VETERANS OF AMERICA•Washington, DC

1d•$70,000 - $88,000

About The Position

Working at PVA provides the opportunity to join a diverse and passionate team of individuals committed to improving the lives of veterans, specifically the lives of veterans with spinal cord injuries and disease and their caregivers. At PVA, our employees know they are making a difference every day. Our unique backgrounds and cultures blend together to help us fulfill PVA’s mission. So, whether you’re at our National Office in Washington, D.C., or one of our several service offices across the country, you have the benefit of knowing that everything you do is part of PVA’s effort to help our veterans. Join us and make a difference! Job Summary: The Senior Manager of Digital Marketing will manage PVA’s development communications to donors online, overseeing digital advertising, donation and landing pages, the email fundraising program, text messaging program, and paid social media. The Senior Manager of Direct Marketing is a self-starting, experienced digital expert – someone who tackles problems head-on, communicates clearly with peers and leadership, and gets the job done. They will be the “glue” between all development teams, developing and enacting a cohesive online strategy for donors and potential donors.

Requirements

Minimum five years of digital marketing experience
Understanding of CRM and digital communications software, including Salesforce, Salesforce Marketing Cloud, Blackbaud, and Luminate Online
Excellent problem-solving and technical troubleshooting skills, ability and willingness to learn new technologies and fearless in the face of technical challenges
Proficiency in Google analytics and other website analytics tools
Excellent writing and copyediting skills
Ability to consistently make data-driven decisions
Self-starter attitude with project management skills
Ability to meet deadlines with quality product
Strong team player who values input and feedback from peers, who focuses on the collective success of the development team and PVA
Willing to take risks and experiment to learn and move PVA’s digital programs forward
Up to 10% travel required

Nice To Haves

Preference for candidates who are experts in segmentation and corresponding marketing and communications for diverse audiences.

Responsibilities

Serve as a strategist and decision-maker on PVA’s digital fundraising campaigns
Understand and address the online marketing needs of multiple development departments, including Direct Response, Individual Giving, and Corporate Development
Build and maintain customer targeting lists, with a deep understanding of how eCRM, ad platforms, and email software interact and ability to collaborate with PVA’s Database Manager
Develop donor personas and strategize tailored communications to relevant personas to maximize ROI for online fundraising efforts
Manage PVA's email marketing strategy and email quality assurance
Manage, develop, distribute, and analyze PVA stakeholder-centric journeys meeting mutually-agreed-upon Key Performance Indicators
Serve as the main point of contact to test and send automated journeys and campaigns in the eCRM
Manage donor texting software, vendor relationship, results reporting, and text messaging strategy
Oversee digital marketing materials including ads, emails, and paid social media developed by external agencies
Generate ideas, follow the data, and implement UX testing, to transform our donor websites and donation pages for a better user experience
Dig for and resolve digital donor pain points for a seamless donation experience
Research and report on evolving digital fundraising industry trends, tools and strategies