Senior Manager, Digital Marketing

Royal Bank of Canada•Toronto, ON

1d•Onsite

About The Position

RBC Digital Marketing is looking for a Senior Manager to join the Personal Financing Products (PFP) team. This role requires a strong AI Search and SEO track record and a focus on organic growth. The Senior Manager will lead digital initiatives, manage cross-functional projects, and uphold operational standards for web properties. This position offers the opportunity to work at the forefront of AI's impact on search and directly influence how individuals and families find lending solutions.

Requirements

6+ years of digital marketing experience with hands-on SEO expertise.
Proven project management and organizational skills, including leading large-scale digital marketing projects with cross-functional teams from strategy through execution.
Working knowledge of — or genuine curiosity about — Answer Engine Optimization: structured data, schema markup, entity optimization, AI search surfaces, and how LLMs surface and cite brand content.
Technical proficiency, including familiarity with: Reporting and analytics tools such as Google Analytics, SEMrush, Search Console, and Siteimprove; Website A/B testing and personalization tools; Content Management Systems; Development, staging, and production environments.
Strong relationship-building skills with the ability to influence and align internal and external partners at all levels.
Strong analytical instincts — comfortable working in data, building a clear story from it, and communicating findings to both technical and non-technical audiences.
Excellent written, verbal, and presentation communication skills.

Nice To Haves

Financial Services marketing experience and/or experience in a large matrix organization.
Hands-on experience optimizing AI-driven search engines, voice search, and LLM citation surfaces (ChatGPT, Perplexity, Google AI Overviews, etc.).
E-commerce marketing or digital product ownership experience.
Working knowledge of HTML/CSS/JavaScript.

Responsibilities

Manage and coordinate updates to the public website, working cross-functionally with content, design, and development teams.
Triage and execute website maintenance requests while proactively monitoring site health and performance.
Plan, develop, and execute AI Search and SEO projects in close collaboration with Centre of Excellence, Marketing, and Line of Business partners.
Serve as the primary Digital Marketing point of contact for AI Search and SEO initiatives, partnering with stakeholders across the organization to implement best practices across all digital assets and drive continuous improvement through data-driven insights.
Monitor, analyze, and report on AI Search and SEO performance metrics — including traffic, rankings, conversions, and revenue — to inform strategy and measure impact.
Navigate complexity by collaborating with internal and external partners across the full project lifecycle, from ideation and strategy through execution and reporting.
Help build a high-performing team culture grounded in growth, curiosity, bold thinking, and a genuine bias toward experimentation and creative problem-solving.