Senior Manager, Digital Marketing

Evereve•Edina, MN

8d•Hybrid

About The Position

EVEREVE is seeking a Senior Manager, Digital Marketing to join their marketing team. This role is responsible for overseeing and executing digital marketing campaigns across various channels, including Paid Social, SEM, Affiliate, CTV, and display advertising. The goal is to grow customer acquisition and drive e-commerce revenue. The Senior Manager will manage campaign execution with agency partners, budgets, and reporting, while also partnering with internal teams to ensure cohesive strategy implementation. This position requires expertise in digital marketing channels, performance KPIs, and the ability to use insights for strategic decision-making. The ideal candidate is curious, enthusiastic, and passionate about the evolving digital media landscape.

Requirements

Minimum 7+ years in strategic omni-channel marketing, with at least 2 recent years in digital paid media channels (CRM knowledge a bonus)
Working knowledge of Paid Social campaign planning and optimizations (Meta, Pinterest)
Working knowledge of leading agencies in Paid Search campaigns
Working knowledge of additional paid media placements, such as Digital Display, Connected TV and Affiliate Marketing
Proven track record of developing and executing successful digital marketing campaigns
Proficiency in digital marketing tools and reporting on marketing KPIs
Strategic thinker that understands the crossroads of campaign performance and creative
Highly organized and able to operate independently and manage agency relationships
Passionate about digital marketing and finding new ways to grow revenue
Excited to embrace the world of women’s apparel and ideally already a fashion lover
Driven to build meaningful relationships that align with the Evereve brand, with excellent communication and interpersonal skills

Nice To Haves

CRM knowledge

Responsibilities

Lead the development and execution of multi-channel campaigns across digital channels to reach digital growth goals
Contribute to seasonal campaign briefs to lead internal teams and external agency partners
Develop monthly Paid Social briefs
Analyze performance and learnings from previous campaigns to inform future strategies and execution
Collaborate with peers and project managers to ensure successful campaign execution
Track, analyze, and report on weekly and monthly campaign metrics to evaluate performance, identify trends, and propose strategic adjustments that optimize campaign success.
Lead day-to-day communication with project managers on coordination of campaign deliverables
Build partnerships across merchandising, creative, web and technology teams to ensure successful execution of marketing plans
Manage monthly budgets, invoicing and reconciliation
Interact weekly with several agencies to keep campaigns running, including partners in Paid Search, Display, CTV, Paid Social, Creative Production, and Affiliate.

Benefits

Self-Managed PTO
Affordable Health Insurance: 80% employer-paid premiums for medical and dental for team members; 50% covered for eligible partners, spouses and dependents
Profit Sharing Bonus: Paid quarterly based on company performance
Parental Leave: Generous paid leave benefits for maternity, paternity and adoption to enjoy time with your growing family
Flex Spending Accounts: Benefit from pre-tax savings for out-of-pocket healthcare or dependent/daycare costs
Additional Insurance: Company paid short-term disability and life insurance
401k + 5% Match: Contribute to your financial future and receive a 5% company match with immediate vesting upon enrollment
Fashion Discount: Enjoy a 30% discount on all Evereve product when you shop in our stores
Flexible Work Model: Offers work from home flexibility with (3 or 4)-day in-office presence to build connection with team members
Culture of Purpose: Experience a culture of purpose rooted in our HEART Values – Humility, Empathy, Authenticity, Relationship and Tenacity