Senior Digital Marketing Manager
About The Position
Wolfe is a Pittsburgh-based FinTech company building the next generation of financial products, and we are actively embedding AI across our product, our internal processes, and the way our teams work day-to-day. As a Digital Marketing Manager focused on SEM, you will own the planning, optimization, and performance of our paid search campaigns across Google Ads and Microsoft Ads, using AI-powered analytics and bidding tools to maximize ROAS and drive customer acquisition. You'll work closely with the Director of Digital Marketing to shape our omni-channel strategy and ensure our campaigns adapt as market conditions and business priorities shift. This is a 5-day onsite role in Greentree, PA. The title at hire for this position will be either Senior Digital Marketing Manager or Digital Marketing Manager depending on your level of experience.
Requirements
- More than 4 years of hands-on SEM campaign management experience, with proven expertise managing Google Ads and Microsoft Ads at scale.
- Strong track record of improving campaign ROAS through testing, optimization, and strategic bidding decisions.
- Comfortable working with analytics platforms (Google Analytics, data dashboards) and extracting actionable insights from large datasets.
- Familiarity with AI-assisted optimization tools and analytics platforms commonly used in marketing tech stacks.
- Excellent communication skills with ability to translate campaign performance data into clear strategic recommendations for leadership.
Responsibilities
- Manage and optimize Google Ads and Microsoft Ads campaigns to meet monthly and quarterly ROAS targets, adjusting bids, budgets, and audience segments based on performance data.
- Design and execute A/B tests on ad copy, landing pages, bidding strategies, and audience targeting, documenting results and implementing winning variations into live campaigns.
- Monitor campaign budgets across all channels, forecast spend, and reallocate budget to top-performing campaigns in collaboration with the Director of Digital Marketing.
- Generate weekly and monthly campaign performance reports for leadership, including ROAS, CPA, click volumes, and trend analysis, with clear recommendations for optimization.
- Support the Director of Digital Marketing in developing and refining omni-channel strategy recommendations by analyzing campaign data and identifying cross-channel performance patterns.
Benefits
- Restricted Stock Units (RSUs)
- Profit Share
- Medical, Prescription, Vision, and Dental insurance for employees and dependents (Wolfe pays 80% of premium)
- Short-Term Disability Insurance (Wolfe pays 100% of premium)
- Voluntary Long-Term Disability Insurance, Life Insurance, Critical Illness Insurance, Accident Insurance, and Hospital Indemnity coverage
- PTO (vacation and sick time)
- Corporate Holidays and Floating Holidays
- 401(k)
- Employee recognition program
- Charitable Donation to a charity of your choice yearly
- Employee Referral Bonus
- Tuition Reimbursement
- Internal Training and Information sessions
- Family Picnic, Holiday Party, and other outings
- Internal Culture Club
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
