Senior Manager, Digital Marketing

Mission Lane

3d•$152,000 - $191,000•Remote

About The Position

Mission Lane is combining the power of data, technology, and exceptional service to pave a clear way forward for millions of people on the path to financial success. By attracting top talent and leveraging cutting-edge technology, we’re enabling people to unlock real financial progress. We're looking for a seasoned Senior Manager, Digital Marketing to own strategy and creative direction across our digital acquisition channels, reporting to the Chief Marketing Officer. This is a hands-on leadership role for someone who thinks in both media strategy and creative craft, and who knows how to turn a paid impression into a seamless path toward conversion. The impact you'll make Right now, someone is scrolling past an ad, deciding in a few seconds whether this offer is worth a second look — and if they click, whether what comes next feels like one continuous experience or three disconnected ones. This role owns that whole arc: the paid media strategy that earns the click, the creative that makes the case, and the connective tissue — landing pages, bio links, owned-channel handoffs — that keeps the experience frictionless all the way to conversion. You'll build the "surround sound" that amplifies brand and prospect awareness in market: partnering closely with content and product teams so paid, owned, and social work as one system rather than in silos. You'll direct testing and creative placement within social channels, manage digital creative spend, and work hand-in-hand with channel monitoring and content creators to make sure owned-property experiences (including tools like Linktree) fully complement and extend paid strategy rather than sitting apart from it. In your first year, you'll set the standard: a benchmark and control creative library across paid digital that the whole team tests against, with a clear lift threshold before anything new rolls out broadly. You'll build real testing velocity, with insights moving fluidly between paid, social, and owned channels — and when NAB volume and quality tick up, your learning agenda and creative direction will be part of the reason why.

Requirements

Bachelor's degree in Marketing, Business, Statistics, or a related field
7+ years in performance marketing, direct response, or growth marketing, with hands-on ownership across paid digital (Meta, TikTok, Snapchat, connected tv, display) and social channel strategy
A demonstrated track record of beating creative and control benchmarks, translating that into functional testing plans the broader team executes against
Deep, applied fluency in A/B and multivariate testing (DOEs): sample sizing, statistical significance, test hygiene
Experience directing creative concepts and managing digital creative production alongside media strategy
A track record partnering across credit/risk, finance, product, legal, and compliance, with the judgment to know when a channel insight should change strategy elsewhere
Experience with tiered capital allocation and channel/media budget management across paid digital
Experience partnering with business analysts on marketing KPI frameworks (GRR, CTR, NAB attribution) and with product managers on conversion UX optimization, including drop-off/abandonment analysis and on-site nudge design
Proficiency with testing and analytics tools such as SQL, Tableau or Looker Studio, and Google or Adobe Analytics

Nice To Haves

MBA
Familiarity applying AI tools to speed up creative variant generation without sacrificing brand or compliance standards
Hands-on experience with owned-property conversion tools (Linktree or similar link-in-bio/landing platforms) as part of a paid-to-owned strategy

Responsibilities

Lead paid digital and social performance marketing strategy and creative direction across TikTok, Meta, Snapchat, YouTube, and emerging channels
Design and run always-on testing programs within social channels — creative concepts, placements, and formats — translating results into a functional testing agenda the broader team executes against
Partner closely with content and product teams to build a unified brand, awareness, and conversion ecosystem — ensuring owned-property experiences (bio-link tools like Linktree, landing pages, on-site journeys) reinforce and extend paid strategy rather than operating separately
Manage digital creative marketing spend and agency partnerships to deliver best-in-class creative and media experiences
Work hand-in-hand with channel monitoring and content creators to keep owned and paid experiences consistent in voice, message, and momentum
Improve content discoverability in partnership with organic search and content teams, closing the loop between earned attention and paid amplification
Streamline the end-to-end digital conversion path, reducing friction and drop-off across the paid-to-owned handoff