Senior Manager, Digital Assembly

Best Buy•Richfield, MN

4d•$93,200 - $166,550•Hybrid

About The Position

The Senior Manager, Digital Assembly leads a team that transforms creative concepts into scalable, channel-ready digital experiences. Acting as a bridge between creative development and activation, the role oversees the assembly, adaptation, versioning, localization, optimization, and delivery of digital assets across lower- and mid-funnel marketing channels. The role advances operational excellence through digital production expertise, people leadership, process optimization, and automation and AI-enabled solutions. It ensures assets meet channel specifications and are delivered accurately and at a high quality, while scaling production efficiently to support business and marketing objectives. This is a hybrid role based at Best Buy’s corporate office in Richfield, Minnesota. On-site work is required Monday through Thursday; Friday may be worked virtually from home or another non-Best Buy location.

Requirements

Bachelor’s degree or equivalent professional experience.
At least 7 years of experience in digital production or post-production, creative operations, marketing execution, or related fields.
At least 3 years of people leadership experience.
Experience with HTML5, rich media, and interactive advertising assets.
Experience managing digital marketing asset production across multiple channels and platforms.
Strong project management, operational leadership, and stakeholder management skills.

Nice To Haves

Expert knowledge of the Adobe Suite, including Firefly, InDesign, Frame.IO, Premiere, and AEM/DAM.
Strong design skills across still imagery, motion, animation, typography, and color.
Experience leading creative operations, production, or marketing execution teams in a large-scale environment.
Knowledge of programmatic advertising, paid social, performance marketing, and digital media ecosystems.
Experience with AI-enabled creative production tools, automation platforms, file formats, and file size manipulation.
Demonstrated ability to drive process improvement, technology adoption, and organizational change.

Responsibilities

Lead, coach, and develop the Digital Assembly team, fostering accountability, collaboration, innovation, and continuous improvement; manage performance, workload, and capability development.
Oversee end-to-end digital asset production, including assembly, adaptation, resizing, localization, versioning, and delivery across display, programmatic, digital out-of-home (DOOH), paid social, and other digital channels.
Maintain quality and consistency in digital production by ensuring compliance with brand standards, technical specifications, channel requirements, campaign objectives, and quality assurance standards.
Advance automation and AI-enabled production capabilities, including scalable workflows, templates, Adobe Firefly, and related platforms to improve speed, efficiency, quality, and scale.
Optimize production operations and workflows, including file management, delivery processes, workload planning, and operational performance for efficient, high-volume execution.
Partner with Creative, Marketing, Media, Performance Marketing, and Technology to connect creative development with activation, align priorities, and provide expertise on digital production capabilities and scalable solutions.