Senior Manager, Digital Assembly
About The Position
The Senior Manager, Digital Assembly leads a team that transforms creative concepts into scalable, channel-ready digital experiences. Bridging creative development and activation, this leader oversees the assembly, adaptation, versioning, localization, optimization, and delivery of digital assets across lower- and mid-funnel marketing channels. The role combines digital production expertise, people leadership, process optimization, and automation and AI-enabled solutions to drive operational excellence. The Senior Manager ensures assets meet channel specifications and are delivered accurately and with quality, scaling production efficiently to support business and marketing objectives. This is a hybrid role. The employee is required to work onsite Monday through Thursday at Best Buy’s corporate office in Richfield, Minnesota, and may work virtually from home or another non-Best Buy location on Friday. The recruiter or hiring manager will provide further details during the hiring process.
Requirements
- Bachelor’s degree or equivalent professional experience.
- 7+ years of experience in digital production or post-production, creative operations, marketing execution, or related fields.
- 3+ years of people leadership experience.
- Experience with HTML5, rich media, and interactive advertising assets.
- Experience managing digital marketing asset production across multiple channels and platforms.
- Strong project management, operational leadership, and stakeholder management skills.
Nice To Haves
- Expert knowledge of the Adobe Suite, including but not limited to Firefly, InDesign, Frame.IO, Premiere, and AEM/DAM.
- Strong design skills across still, motion, animation, typography, and color.
- Experience leading creative operations, production, or marketing execution teams in a large-scale environment.
- Knowledge of programmatic advertising, paid social, performance marketing, and digital media ecosystems.
- Experience with AI-enabled creative production tools, automation platforms, file formats, and file size manipulation.
- Demonstrated ability to drive process improvement, technology adoption, and organizational change.
Responsibilities
- Lead, coach, and develop a high-performing Digital Assembly team, fostering accountability, collaboration, innovation, and continuous improvement while managing performance, workload, and capability development.
- Oversee end-to-end digital asset production, including assembly, adaptation, resizing, localization, versioning, and delivery across display, programmatic, digital out-of-home (DOOH), paid social, and other digital channels.
- Ensure quality and consistency in digital production by maintaining brand standards, technical specifications, channel requirements, campaign objectives, and quality assurance standards.
- Advance automation and AI-enabled production capabilities, including scalable workflows, templates, Adobe Firefly, and related platforms that improve speed, efficiency, quality, and scale.
- Optimize production operations and workflows, including file management, delivery processes, workload planning, and operational performance to support efficient, high-volume execution.
- Partner with Creative, Marketing, Media, Performance Marketing, and Technology to connect creative development through activation, align priorities, and provide expertise on digital production capabilities and scalable solutions.
Benefits
- Competitive pay.
- Generous employee discount.
- Physical and mental well-being support.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
