Senior Manager, Demand Generation

NeuroFlow•Philadelphia, PA

8d•Hybrid

About The Position

NeuroFlow is hiring a Senior Manager of Demand Generation to build and run our go-to-market engine from the ground up. This is a builder's role: someone who takes a blank page, figures out what's missing, and puts a working system in its place. The role sits in Marketing and reports to the interim Product Marketing Lead, with a Sales Development Representative reporting into it. You'll work closely with Revenue Operations, Sales, and Finance to stand up a repeatable demand generation rhythm, growing qualified pipeline, and build campaigns that hold up as we scale. Given a set of goals, you're expected to figure out the resourcing, the sequencing, and the how, then run it. Given healthcare's compliance and buying-cycle realities, you'll also need to already know how demand gen works differently in this space, not learn it on the job.

Requirements

8+ years of B2B SaaS demand generation experience.
Experience in healthcare or healthcare technology demand generation is required.
Prior experience managing at least one direct report, including performance management and coaching.
Track record of building demand generation programs in early-stage or high-growth companies.
Experience selling enterprise software to large companies.
Experience getting meetings with VP and CSuite leaders.
Demonstrated success generating qualified pipeline and improving funnel performance.
Strong hands-on experience with HubSpot and Salesforce.
Analytical mindset with genuine enthusiasm for testing and iteration.
Comfortable setting direction independently in fast-moving, ambiguous environments.

Responsibilities

Build and scale NeuroFlow's demand generation strategy and operating rhythm.
Develop and execute integrated campaigns that generate qualified pipelines.
Establish repeatable planning, testing, and optimization processes across channels.
Manage and develop the SDR function, including performance goals, coaching, and day-to-day prioritization.
Partner with Revenue Operations and Sales to improve lead lifecycle management, attribution, and campaign reporting.
Analyze funnel performance, identify gaps, and drive continuous improvement in conversion.
Own budget and schedule decisions for demand generation programs, in partnership with Marketing leadership.
Collaborate with leadership to ensure alignment across the entire customer acquisition process.
Manage team of SDRs to drive towards qualified meetings