Senior Manager, Demand Gen / ABM

Albert Invent • Atlanta, GA

9h • Hybrid

About The Position

We are looking for an ambitious and results-driven Senior Manager, Demand Generation & ABM to join our growing team. This role, with a focus on building and scaling a pipeline engine that translates Albert's category narrative into measurable revenue, will play a key part in driving successful outcomes for Albert's most strategically important growth initiatives. If you’re passionate about cutting-edge technology and thrive in a fast-paced, mission-driven environment, we want to hear from you.

Requirements

• 7-10+ years of experience in B2B demand generation, growth marketing, or ABM roles, with a demonstrable track record of owning or directly influencing pipeline targets.
• Background in SaaS or B2B technology required; experience marketing to technical audiences like VP of R&D, CTO, or CIO required.
• Proven ability to build demand programs from scratch, not only optimizing existing infrastructure, in a high-growth or early-stage environment.
• Hands-on experience with ABM platforms such as 6sense or Demandbase, as well as paid media execution across LinkedIn and retargeting channels.
• Strong track record partnering with sales teams and SDRs on target account strategy, outreach sequencing, and MQL-to-SQL conversion improvement.
• Ability to think in systems, how channels connect, how accounts move through stages, and how to turn engagement into revenue, combined with the willingness to execute directly.
• Excellent written and verbal communication skills; able to engage with technical and non-technical audiences including sales leadership and executive stakeholders.
• Collaborative mindset with the ability to drive outcomes through cross-functional pods across time zones without direct authority

Nice To Haves

• Experience in life sciences, scientific software, or enterprise R&D nice to have.

Responsibilities

• Own marketing-sourced and marketing-influenced pipeline targets; define and execute the channel and program mix required to hit quarterly and annual pipeline goals.
• Build Albert's ABM approach from the ground up, including account segmentation, tiering, and play design, across paid, email, events, and executive engagement programs.
• Architect integrated campaign programs that connect product marketing, content, events, and sales into a single, cohesive pipeline engine rather than a collection of isolated channels.
• Design and run multi-touch ABM programs across LinkedIn, retargeting, outbound email alignment, and content-driven executive engagement.
• Partner with sales leadership and SDRs on target account selection, outreach sequencing, and conversion strategy from initial engagement through to qualified pipeline.
• Work with marketing operations to define attribution models, build pipeline reporting, and continuously test and optimize for efficiency across the funnel.
• Operate as the cross-functional orchestrator of a pod spanning product marketing, content, events, marketing operations, and design, driving alignment and accountability without direct line management.
• Define what pipeline success looks like beyond MQLs; set the measurement standard and hold the system accountable to revenue outcomes.
• Serve as Albert's internal authority on demand generation strategy, shaping how the company scales pipeline as it defines a new category in AI-native scientific software.

Benefits

• We care about you. Albert works hard to create a positive environment for our employees, and we think your life outside of work is important too. We work hard and we play hard.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed