Director of Enterprise ABM & Demand Generation

Crunchbase • Trenton, NS

6h • $190,000 - $220,000

About The Position

As the Senior Manager, Enterprise ABM & Demand Generation, you will be strategic and execution-oriented to lead integrated marketing programs that drive pipeline growth with net new enterprise targeted accounts. This role is responsible for developing and executing enterprise account-based marketing and demand generation strategies and campaigns that educate and engage buying groups across large organizations with the CB data offering. You will need experience supporting multi-stakeholder enterprise sales cycles and building programs that influence executive, technical, operational, and business decision-makers over extended buying journeys. This role requires a marketer who is comfortable operating in ambiguous and fast-moving environments where systems, processes, and data may still be evolving. You will need to combine strong strategic thinking with hands-on execution, experimentation, and operational rigor. You will also need to understand how AI is reshaping modern marketing organizations and proactively leverages AI-enabled tools, automation, and experimentation to improve execution speed, operational efficiency, campaign performance, and decision-making.

Requirements

• Strong strategic thinking and execution skills across enterprise marketing and demand generation programs
• Deep understanding of enterprise buying groups, long sales cycles, and multi-stakeholder engagement strategies
• Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and optimize performance
• Ability to operate effectively in ambiguous environments and make informed decisions with incomplete information
• Strong experimentation mindset with the ability to rapidly test, iterate, and improve campaign performance
• Excellent communication, stakeholder management, and cross-functional collaboration skills
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Strong understanding of AI-enabled marketing workflows, automation tools, and emerging technologies that improve campaign execution, operational efficiency, personalization, and decision-making
• Ability to balance strategic planning with hands-on execution in fast-paced environments
• 8+ years of experience in B2B marketing, with deep expertise in enterprise demand generation, account-based marketing, and pipeline generation within high-growth technology organizations
• Demonstrated success in developing and executing integrated marketing programs that engage complex enterprise buying groups and support long-cycle sales motions
• Experience partnering closely with Sales, SDRs, Product Marketing, and Revenue Operations to drive pipeline creation, funnel progression, and revenue outcomes
• Strong experience with campaign performance analysis, funnel reporting, lead lifecycle management, and pipeline measurement using Salesforce and related marketing technologies
• Experience managing multi-channel marketing programs across digital, paid media, nurture, events, content syndication, and account-based engagement strategies
• Experience leveraging AI-enabled tools or automation workflows to improve marketing execution, reporting, campaign optimization, or operational scale preferred
• Experience using platforms such as Marketo, 6sense, Salesforce, Clay, Qualified, LinkedIn Campaign Manager, Google Ads, and related marketing technologies preferred
• Experience in SaaS, enterprise technology, data, or fintech environments preferred
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience

Responsibilities

• Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments
• Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders
• Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies
• Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion
• Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels
• Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting
• Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement
• Partner with design and content teams to develop campaign assets, messaging, and creative briefs
• Lead pipeline generation reporting and performance analysis across enterprise marketing programs
• Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics
• Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership
• Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey
• Monitor and improve progression across marketing and sales funnel stages to support pipeline creation and revenue outcomes
• Partner closely with Sales, SDRs, Product Marketing, Revenue Operations, and leadership teams to align marketing programs with commercial priorities and account strategy
• Operate effectively in ambiguous environments, using informed assumptions, experimentation, and data-driven decision-making to improve performance
• Use testing and rapid iteration to refine targeting, messaging, channel mix, and campaign effectiveness
• Identify opportunities to leverage AI and automation to improve workflow efficiency, reporting, campaign execution, and operational scale
• Maintain high standards for execution, measurement, operational discipline, and cross-functional alignment across the funnel
• Evaluate and implement AI-enabled marketing workflows and automation opportunities that improve campaign scalability, operational efficiency, personalization, and reporting effectiveness
• Continuously explore emerging AI tools and technologies to improve go-to-market execution and marketing productivity
• Performs other related duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Senior