Director of Demand Generation

Ministry Brands•Alpharetta, GA

2d•Hybrid

About The Position

Ministry Brands is looking for a Director of Demand Generation to join our growing team! Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good. Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential. Available Location: Alpharetta, GA Hybrid Working: Team members are expected to come into the Alpharetta office as needed, based on business requirements and team collaboration needs. There is no fixed minimum number of in-office days; instead, attendance will be determined by project demands, meetings, and leadership guidance. Position Overview You are responsible for building and operating the pipeline engine of the business, directly accountable for how marketing drives pipeline, conversion, and revenue. The Director of Demand Generation is a strategic and hands-on leader who owns and operates a high-performing demand engine across acquisition and expansion. This is a player-coach role where you will set strategy, lead a team, and directly execute critical functions, most notably Performance Marketing in partnership with our agency. You will integrate Demand Generation, Performance Marketing, Lifecycle Marketing, and Customer Marketing into a unified system that drives predictable, scalable growth across new logo and customer expansion.

Requirements

Strategic leader who understands how demand generation drives revenue.
Hands-on operator who can execute when needed.
Deep experience in B2B SaaS demand generation and performance marketing.
Strong understanding of full-funnel marketing and lifecycle strategy.
Data-driven with a focus on pipeline, conversion, and ROI.
Proven ability to lead cross-functional teams and drive alignment.
Experienced managing agencies and scaling performance programs.

Responsibilities

Accountable for building and operating a demand generation system that drives pipeline, improves conversion, and accelerates revenue growth.
Owns both strategy and execution across: Demand Generation (portfolio-aligned), Performance Marketing (direct ownership and execution), Lifecycle Marketing (eCommerce and expansion journeys), Customer Marketing (expansion enablement and strategic customer plays), Agency Partnerships (as an extension of your team).
Owns how campaigns, always-on demand, lifecycle, and customer marketing work together as a unified system to drive growth across the full funnel.
Define and own the demand generation strategy aligned to revenue targets, portfolio priorities, and GTM initiatives.
Build integrated programs that drive pipeline across both new logo acquisition and customer expansion.
Ensure demand generation is aligned to the full funnel (lead → opportunity → closed-won).
Partner with Product Marketing to activate positioning and messaging in-market.
Ensure demand generation operates as a core driver of revenue, not just lead volume.
Lead and develop a team across demand gen, lifecycle, and customer marketing.
Establish clear ownership, workflows, and accountability across each function.
Build a scalable demand engine that balances campaigns, always-on programs, and lifecycle motions.
Ensure all functions operate in alignment to maximize pipeline and conversion performance.
Lead from the front, stepping into execution when needed to ensure performance, speed, and quality.
Directly own and execute Performance Marketing, working closely with the agency to plan, launch, and optimize campaigns.
Guide campaign development, targeting, channel strategy, and optimization efforts.
Ensure all programs are built to drive measurable pipeline, conversion, and revenue outcomes.
Own pipeline creation tied to strategic priorities and GTM teams across new logo and customer expansion.
Plan and execute integrated campaigns aligned to portfolio and revenue goals.
Ensure coordinated execution across all channels and functions.
Continuously test, optimize, and scale high-performing programs.
Own always-on demand generation and paid media strategy and execution.
Work directly with the agency as an extension of your team to drive performance.
Optimize acquisition efficiency across paid channels, conversion paths, and targeting.
Drive consistent, scalable pipeline with strong ROI and CAC performance.
Own lifecycle strategy across eCommerce, onboarding, engagement, and expansion journeys.
Drive SaaS and digital product growth through conversion optimization and repeat purchase behavior.
Ensure lifecycle programs increase customer lifetime value and expansion revenue.
Align lifecycle efforts to both acquisition and customer growth goals.
Own customer expansion enablement and strategic sales-led customer marketing initiatives.
Support Sales with targeted campaigns that drive upsell, cross-sell, and account growth.
Partner with Customer Success to improve engagement, retention, and long-term value.
Build programs that turn existing customers into a scalable growth channel.
Own agency strategy, scope, and performance as an extension of your team.
Ensure agencies are aligned to pipeline, efficiency, and revenue outcomes.
Hold partners accountable to performance metrics, optimization, and ROI.
Integrate agency work seamlessly into the broader demand generation system.
Partner with Product Marketing to bring positioning and messaging to market.
Work with Content Marketing to ensure campaigns are supported by high-performing content.
Collaborate with Marketing Intelligence to measure performance and optimize programs.
Align with Sales and SDR teams on pipeline quality, follow-up, and conversion.
Run weekly pipeline and campaign performance reviews.
Continuously test and optimize across channels and programs.
Drive quarterly planning aligned to revenue targets and GTM priorities.
Use data and insights to refine strategy and improve performance.