Director of Demand Generation

Ministry Brands•Alpharetta, GA

10h•Hybrid

About The Position

Ministry Brands is looking for a Director of Demand Generation to join our growing team! Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good. Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential. Available Location: Alpharetta, GA Hybrid Working: Team members are expected to come into the Alpharetta office as needed, based on business requirements and team collaboration needs. There is no fixed minimum number of in-office days; instead, attendance will be determined by project demands, meetings, and leadership guidance.

Requirements

Strategic leader who understands how demand generation drives revenue
Hands-on operator who can execute when needed
Deep experience in B2B SaaS demand generation and performance marketing
Strong understanding of full-funnel marketing and lifecycle strategy
Data-driven with a focus on pipeline, conversion, and ROI
Proven ability to lead cross-functional teams and drive alignment
Experienced managing agencies and scaling performance programs

Responsibilities

Define and own the demand generation strategy aligned to revenue targets, portfolio priorities, and GTM initiatives
Build integrated programs that drive pipeline across both new logo acquisition and customer expansion
Ensure demand generation is aligned to the full funnel (lead → opportunity → closed-won )
Partner with Product Marketing to activate positioning and messaging in-market
Ensure demand generation operates as a core driver of revenue, not just lead volume
Lead and develop a team across demand gen, lifecycle, and customer marketing
Establish clear ownership, workflows, and accountability across each function
Build a scalable demand engine that balances campaigns, always-on programs, and lifecycle motions
Ensure all functions operate in alignment to maximize pipeline and conversion performance
Lead from the front, stepping into execution when needed to ensure performance, speed, and quality
Directly own and execute Performance Marketing , working closely with the agency to plan, launch, and optimize campaigns
Guide campaign development, targeting, channel strategy, and optimization efforts
Ensure all programs are built to drive measurable pipeline, conversion, and revenue outcomes
Own pipeline creation tied to strategic priorities and GTM teams across new logo and customer expansion
Plan and execute integrated campaigns aligned to portfolio and revenue goals
Ensure coordinated execution across all channels and functions
Continuously test, optimize , and scale high-performing programs
Own always-on demand generation and paid media strategy and execution
Work directly with the agency as an extension of your team to drive performance
Optimize acquisition efficiency across paid channels, conversion paths, and targeting
Drive consistent, scalable pipeline with strong ROI and CAC performance
Own lifecycle strategy across eCommerce, onboarding, engagement, and expansion journeys
Drive SaaS and digital product growth through conversion optimization and repeat purchase behavior
Ensure lifecycle programs increase customer lifetime value and expansion revenue
Align lifecycle efforts to both acquisition and customer growth goals
Own customer expansion enablement and strategic sales-led customer marketing initiatives
Support Sales with targeted campaigns that drive upsell, cross-sell, and account growth
Partner with Customer Success to improve engagement, retention, and long-term value
Build programs that turn existing customers into a scalable growth channel
Own agency strategy, scope, and performance as an extension of your team
Ensure agencies are aligned to pipeline, efficiency, and revenue outcomes
Hold partners accountable to performance metrics, optimization, and ROI
Integrate agency work seamlessly into the broader demand generation system
Partner with Product Marketing to bring positioning and messaging to market
Work with Content Marketing to ensure campaigns are supported by high-performing content
Collaborate with Marketing Intelligence to measure performance and optimize programs
Align with Sales and SDR teams on pipeline quality, follow-up, and conversion
Run weekly pipeline and campaign performance reviews
Continuously test and optimize across channels and programs
Drive quarterly planning aligned to revenue targets and GTM priorities
Use data and insights to refine strategy and improve performance