Director, Demand Generation

Herself Health • Minneapolis, MN

2d • Remote

About The Position

We’re looking for a highly driven and hands-on Director of Demand Generation to own and scale our end-to-end demand generation engine. This is a critical role responsible for driving new patient pipeline growth, optimizing conversion across the funnel, and building a repeatable, data-driven acquisition strategy.

Requirements

• 7-10 years in demand generation or performance marketing, with demonstrated ownership of full-funnel paid media programs
• Extensive experience with Salesforce
• Proven experience managing significant paid media budgets across Google, Meta, Direct Mail, and other online and offline channels.
• Hands-on proficiency with campaign tracking, attribution tools, and marketing analytics
• Strong analytical skills and comfort presenting performance data and strategic recommendations to senior leadership.
• Demonstrated experience using Salesforce Marketing Cloud.
• Track record of building or rebuilding demand engines, not just managing steady-state programs
• Authorized to work in the United States

Nice To Haves

• Experience in healthcare, health tech, or a highly regulated consumer category strongly preferred

Responsibilities

• Oversee the full-funnel demand generation and paid media strategy, owning CAC, lead volume, and lead quality targets across all paid channels.
• Efficiently manage and deploy marketing dollars to deliver on new patient visit goals, shifting our channel mix from a lower-funnel-heavy model toward a more balanced push-pull engine.
• Execute a rigorous test-and-learn approach across creative, audience, channel, and offer variables.
• Build and manage campaign tracking and attribution infrastructure to establish true channel-level ROI visibility and enable data-driven optimization.
• Own CAC, lead volume, lead quality, and funnel conversion metrics across all paid channels, with the ability to connect top-of-funnel performance to downstream patient conversion and retention outcomes.
• Partner cross-functionally with Brand, Operations, IT, Sales, and clinical teams to ensure demand converts efficiently into new patients.
• Contribute a data-driven POV to the broader growth leadership team, educating stakeholders on channel dynamics, attribution tradeoffs, and optimization priorities.
• Manage agency and vendor relationships across paid media, direct mail, and marketing technology.
• Serve as the internal subject matter expert on performance marketing, translating complex channel dynamics into clear strategic recommendations for senior leadership.

Benefits

• We support Equal Employment Opportunities (EEO). We are committed to an inclusive workplace. We do not discriminate based on race, religion, color, national origin, gender identity or expression, age, marital status, veteran status, disability status, parental status, political affiliation, or any other status protected by federal, state, or local laws.
• All employees of Herself Health are expected to fully understand and abide by the practice's compliance policies and procedures. Employees are provided training upon hire and annually and regularly notified of changes as needed. It is expected that all employees will report any suspected violations of any federal or state laws to their direct supervisor, Human Resources, or the Compliance Officer.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed