Director Marketing Demand Generation

Lifespace Communities•Dallas, TX

1d•Onsite

About The Position

At Lifespace, our Space is built on delivering meaningful experiences, and that starts with how we attract, engage, and convert our future residents and customers. We’re looking for a Director of Marketing, Demand Generation, who doesn’t just manage campaigns, you own outcomes. This is a high impact leadership role for a marketer who thrives at the intersection of data, strategy, and execution, someone who knows how to turn media spend into qualified pipeline, measurable revenue, and scalable growth. This role offers the opportunity to own a multimillion-dollar marketing engine, directly impact business growth, lead across the full funnel from first click to revenue attribution, shape the future of AI-driven marketing, influence executive-level strategy, and hold agencies accountable for real performance.

Requirements

8 to 12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomes
Experience managing $5M+ annual media budgets with clear ROI accountability
Deep expertise in: Paid media + SEO/AEO/GEO
Conversion rate optimization (CRO)
Multi-touch attribution and performance analytics
Google Analytics (GA4) or Adobe Analytics
Data tools: Excel, Looker, and ETL platforms (Funnel.io, Supermetrics, etc.)
Strong understanding of schema markup and structured data for AI search
Experience leveraging AI tools for: Campaign optimization, Keyword discovery, Creative iteration, Performance insights
Familiarity with AI-search visibility platforms (Profound, Goodie, AthenaHQ, etc.)

Responsibilities

Lead integrated acquisition strategy across: Paid Search, Paid Social, Organic Social, SEO / AEO / GEO (Generative Engine Optimization), Programmatic, CTV/OTT, and ABM
Drive performance against CPL, CAC, and pipeline/revenue targets
Own optimization across the full funnel from click to conversion
Continuously test, learn, and scale what works
Turn insights into action fast
Manage and optimize a $5M+ media budget
Hold agency partners accountable for ROI, transparency, and execution
Make smart, data-driven investment decisions
Ensure brand visibility across: Google AI Overviews, ChatGPT, Perplexity, and emerging platforms
Build citation-ready, structured content ecosystems (FAQ, schema, conversational AI)
Stay ahead of how people search and how brands show up
Lead Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing
Translate complex data into clear, actionable decisions