Sr. Director, Demand Generation

KLDiscovery

17h•Remote

About The Position

KLDiscovery is seeking a Sr. Director of Demand Generation to build and scale a high-performing, global demand engine that drives qualified pipeline and revenue growth. This is a strategic, hands-on leadership role responsible for developing and executing multi-channel programs that engage legal and enterprise buyers across long, complex sales cycles. You will partner closely with Sales, Marketing, and Revenue Operations to improve pipeline quality, accelerate conversion, and maximize marketing ROI. The ideal candidate is a player/coach who is equally comfortable setting strategy and executing campaigns and brings deep expertise in B2B demand generation within SaaS, legal tech, or similarly complex environments. Annual salary for the position is $185,000 to $210,000.

Requirements

10-15 years of experience in B2B demand generation or growth marketing
Proven success driving pipeline and revenue in SaaS, legal tech, or similarly complex environments
Proven ability to delegate effectively, develop team members, and drive results through others
Strong experience managing multi-channel demand generation programs
Hands-on experience with Salesforce and marketing automation platforms such as HubSpot or Marketo
Strong analytical skills with the ability to translate data into actionable insights
Experience building and leading high-performing teams

Nice To Haves

Experience marketing to legal professionals, law firms, or corporate legal departments
Background in eDiscovery, compliance, or data-driven services
Experience with account-based marketing strategies and platforms
Familiarity with intent data, personalization, and advanced segmentation

Responsibilities

Build and optimize demand infrastructure, including evaluating and implementing marketing technology.
Partner with Marketing Operations to architect a scalable demand generation tech stack and data foundation.
Establish tracking, attribution, and reporting systems for full-funnel visibility and performance optimization.
Identify and prioritize investments to improve efficiency and ROI.
Develop and execute a global demand generation strategy aligned to revenue targets.
Drive marketing-sourced pipeline and improve funnel conversion across all stages.
Partner with Sales leadership to align ICP, targeting, and pipeline priorities.
Build and optimize programs across paid search, paid social (LinkedIn), webinars, content syndication, SEO, and events.
Develop and execute digital strategy and optimization, including website strategy.
Continuously test and refine channel mix to improve efficiency and performance.
Scale programs that deliver measurable pipeline and revenue impact.
Design targeted ABM campaigns for high-value law firms and corporate legal departments.
Partner with Sales to prioritize accounts and deliver personalized engagement strategies.
Manage demand generation budget allocation and optimization.
Define lead lifecycle stages, scoring models, and qualification criteria.
Improve MQL to SQL conversion and pipeline velocity in partnership with SDR teams.
Establish and enforce SLAs between Marketing and Sales.
Own performance metrics including pipeline contribution, conversion rates, CAC, and ROI.
Build reporting frameworks and dashboards to track and optimize performance.
Use data to inform strategy, investment decisions, and continuous improvement.
Collaborate with Brand and Content and Product Marketing to develop high-impact assets.
Ensure messaging resonates with legal, compliance, and enterprise audiences.
Build, mentor, and lead a high-performing demand generation and marketing ops team.
Ensure Marketing Ops drives alignment with Sales and Revenue Ops on CRM, data integrity, automation, and attribution.
Foster a culture of accountability, experimentation, and data-driven decision making.