Director of Demand Generation

Meeting Tomorrow

1d • Hybrid

About The Position

Meeting Tomorrow is a 23-year-old company with a growing team of 90 talented, friendly people. We’re headquartered in Chicago, with about 80% of our team working remotely in cities across the country. We are a full-service event agency with three core divisions: planning, production, and creative. We plan and produce corporate events of every shape and size, partnering with clients that include Fortune 500 companies and leading organizations across a wide array of industries. We’re known for our exceptional customer experience, our collaborative culture, and our can-do spirit. Our culture has earned us recognition as a Top 20 Inspiring Workplace in North America, as well as the Events Industry Council's Social Impact Award. We offer great benefits, the best coworkers you’ll find anywhere, and the opportunity to work in a dynamic, team-oriented environment. We can’t wait to meet you!

We’re looking for a Director of Demand Generation to own a qualified pipeline from first touch to sales handoff. You’ll drive leads across three channels: paid advertising (Google, LinkedIn), organic search and SEO, and AI-powered search and LLM visibility (GEO). You’ll report to the VP of Marketing, and partner closely with our Sales team.

This is a builder role. You’ll own the strategy, run the channels, and build the agentic workflows that make the whole machine run more efficiently over time. Your success is measured in the qualified pipeline, not activity.

Requirements

• Proven SEO expertise: you know how to make a website and its content rank. You’ve done it, you can show the results, and you understand the technical and content sides of the discipline
• Hands-on experience building AI agents or agentic workflows: not theoretically familiar, not interested in learning. You have built at least one agent that automated something real and can speak to what it did
• A clear track record of digital lead growth tied to revenue: you can point to a channel you found or optimized and tell us what it made the business
• Strong data fluency: you own your numbers, run your own analysis, and can walk leadership through your pipeline story without a deck full of caveats
• Experience with paid media platforms (Google Ads, LinkedIn) and marketing automation or CRM systems (HubSpot, Marketo, ActiveCampaign, or equivalent)

Nice To Haves

• You’re a builder. You see a gap, you close it. You don’t wait for a playbook to be handed to you
• You’re entrepreneurial about channels: when something works, you double down. When it doesn’t, you move on and find what does
• You think in systems and automation. The goal is a demand gen function that compounds over time, not one that depends on you doing everything manually
• You treat Sales like a partner, not an internal customer. Pipeline is a team sp
• You can walk into ambiguity, build structure, and make progress without waiting for someone to hand you a playbook

Responsibilities

• Build and execute the demand generation roadmap, aligned to revenue targets and Sales priorities
• Own SEO strategy and execution: keyword targeting, on-page optimization, content signals, and technical SEO in partnership with the web team
• Manage paid media across Google and LinkedIn: campaign structure, targeting, creative testing, and budget allocation
• Develop Meeting Tomorrow’s presence in AI-powered search (ChatGPT, Perplexity, Google AI Overviews) through GEO strategies
• Build and iterate on agentic workflows that automate repeatable marketing functions, from lead scoring to outreach sequencing
• Run A/B tests and side-by-side comparisons across channels to continuously improve performance
• Partner with Sales on lead handoff, pipeline review cadences, and feedback loops
• Ensure all outbound programs comply with CAN-SPAM, GDPR, and CCPA

Benefits

• Medical, dental, and vision plan options
• Employer paid STD, LTD, Life Insurance, and EAP access
• 401k with employer matching up to 4%
• 16 PTO days (increases with tenure) + 9 paid holidays
• Annual profit-sharing bonus
• 12 weeks 100% paid parental leave (maternity, paternity, adoption)
• $50 Monthly fitness reimbursement
• Monthly stipends for internet and/or cell
• Company donation(s) to your charities of choice (up to $1,000 annually)
• Regular social events and learning opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed