Head of Demand Generation

RapidFort, Inc.

About The Position

In this role, you will be responsible for leading, executing, and implementing the global demand generation and marketing automation strategy, campaigns, and initiatives while gathering inputs from multiple stakeholders and providing critical thinking to optimize results. You will require a strong background in driving market awareness and programs with a creative eye and deep executional experience. You will need to be well-versed in marketing concepts, deep social channels (Reddit, etc.), AI-driven tools/services, and tactics to plan and execute inbound and outbound marketing initiatives. As a leader in the marketing team you will work closely with sales, product marketing, events, and product teams as well as partners to ensure timely planning and delivery of a wide range of marketing to accomplish awareness, lead acquisition, sales, and partner goals. If you are passionate about demand generation, revenue growth, marketing automation, and marketing — and love to be part of a fast growing, cutting edge, and high energy team - we want to talk to you! This position reports directly to the CMO.

Requirements

8 to 10 years of demand generation, growth marketing, digital marketing, marketing automation, and marketing experience in high tech
Exceptional written and verbal communication skills
Detail oriented with passion for execution
Proficiency in tools such as HubSpot, AI, Google Suite products required
Willingness and ability to perform all aspect of demand generation themselves during the early stages of the role (hands on individual contributor)
Bachelor’s degree in marketing, business, or a related field
Excellent project management and leadership skills, especially in a fast-paced cross-functional environment
Extensive experience running multi-channel B2B digital demand generation programs including SEO, PPC, Social (Twitter, LinkedIn, Facebook), display, and retargeting
Experience leading and mentoring high performance lead-generation marketing teams of at least 5 marketing professionals
Strong team player who works well cross-functionally
Strong organizational and project management skills
“Roll up sleeves and do what it takes” attitude
Strong team player not afraid to present new, creative ideas

Responsibilities

Designing the global demand generation, digital marketing, and marketing automation strategy including inbound lead acquisition and outbound account-based marketing Strategies
Developing and managing the demand generation marketing plan across channels including campaigns, execution, reporting, metrics, and analysis
Building customized campaigns, messaging, and marketing by account, buyer, and persona
Expanding marketing qualified volume and quality with a focus on maximizing the transition to sales accepted and qualified leads
Leveraging the newest marketing AI capabilities to efficiently identify and pursue audience segments based on ideal customer profiles and opportunity
Conducting A/B tests across channels to continuously optimize results
Enhancing and managing the lead management process to improve pipeline conversion
Managing overall Demand Operations including budget, third-party vendors, marketing technology stack, reporting and dashboards to demonstrate revenue impact and ROI
Growing the marketing team through mentoring and hands on management
Working with sales teams and partner marketing teams to identify, create, and adapt demand generation initiatives to grow the business
Developing messaging, communications, and copy to maximize awareness and lead conversion
Creating and executing demand generation, digital marketing, and marketing automation strategies for vertical industries
Producing account based marketing strategy focused on Global 2000 businesses
Leading digital demand marketing across search, paid social, display, retargeting, YouTube, and content syndication
Managing digital lead-acquisition strategy, processes and execution of activities across AEO, SEO, PPC, social, display/retargeting, YouTube, Reddit
Driving search engine marketing (SEM) and advertising conversion
Leading, adapting, and optimizing content syndication strategy and implementation
Increasing quality of lead acquisition at small to very large industry events
Identifying appropriate content and collateral to maximize lead acquisition by working closely with product marketing, technical marketing, and product management
Optimizing the sales funnel by expanding webinar strategy and collaborating with product marketing and technical marketing to produce innovative webinar series
Working with channel partners to empower them to maximize co-generation of marketing qualified leads and sales qualified leads
Managing relationships with digital agencies in execution, analysis and redeployment of programs and adjusting marketing mix to maximize ROI
Meeting or exceeding metrics for impressions, conversions, and paid customers
Owning, tracking and managing a large demand generation budget and marketing mix to increase visitors, conversions, and paid customers