Director, Demand Generation

Parkade

1d•Remote

About The Position

The Director of Demand Generation owns the pipeline number. You will design, run, and scale the programs that feed qualified opportunities to our Account Executive team, targeting multifamily owners, operators, and on site Property Managers. You will lead a small team, carry a quarterly pipeline plan tied to AE quota coverage, and report to the CRO as the senior member of the marketing leadership team. The single indicator of success in this role: sourced and influenced pipeline that converts to revenue at or above plan. Pipeline ownership: Build and defend a quarterly sourced pipeline plan tied to AE quota coverage and a clear sourced to closed won conversion target. You forecast pipeline the same way a sales leader forecasts bookings. Multi channel execution: Run paid search, paid social, content syndication, SEO, email, webinars, field events, and ABM as one integrated system. No siloed tactics. ABM for multifamily: Stand up named account plays against the top US property management companies. Orchestrate ads, email, direct mail, and field events to land target logos. Persona Strategy & Customer Research: Own the end-to-end persona development process. You must have a proven track record of conducting direct customer/prospect interviews and leveraging quantitative data to build and refine personas that standardize our messaging and optimize channel strategy across the entire funnel. Sales alignment: Partner weekly with the CRO and AEs on ICP, personas, pipeline health, SDR handoffs, and territory coverage. Own the SLAs for lead response and qualification. RevTech ownership: Optimize and own our martech stack, including Hubspot (not yet implemented) and the data sync with Salesforce. Instrument attribution, lead scoring, funnel reporting, and campaign ROI. Budget discipline: Own the marketing budget. Report CAC payback, pipeline per dollar spent, and funnel velocity to the executive team every month. Promotion path: Strong performance opens the door to a VP of Marketing scope as the team grows into brand, content, and product marketing.

Requirements

10+ years in B2B demand generation or growth marketing.
3+ years leading a team.
Proven track record of carrying and hitting a pipeline number.
Deep understanding across paid media, SEO, lifecycle, events, and partnerships.
Experience with what works at Series A and what burns cash.
Experience designing programs backwards from bookings.
Experience standing up an ABM program from scratch that produced sourced pipeline.
Familiarity with 6sense, Demandbase, Clearbit, or similar platforms.
Fluent in Salesforce and Hubspot.
Comfortable in SQL or willing to learn.
Strong grasp of attribution models and their limits.
Experience in committee selling (multifamily, PropTech, or complex B2B where buyers sit across operations, finance, and IT).
Sharp written and verbal communicator.
Ability to write briefs, defend numbers, and translate marketing data into decisions.

Nice To Haves

Experience in multifamily, PropTech, or complex B2B environments.
Experience influencing multiple stakeholders in a single deal.

Responsibilities

Own the pipeline number.
Design, run, and scale programs that feed qualified opportunities to the Account Executive team.
Lead a small team.
Carry a quarterly pipeline plan tied to AE quota coverage.
Report to the CRO as the senior member of the marketing leadership team.
Build and defend a quarterly sourced pipeline plan tied to AE quota coverage and a clear sourced to closed won conversion target.
Forecast pipeline.
Run paid search, paid social, content syndication, SEO, email, webinars, field events, and ABM as one integrated system.
Stand up named account plays against the top US property management companies.
Orchestrate ads, email, direct mail, and field events to land target logos.
Own the end-to-end persona development process.
Conduct direct customer/prospect interviews and leverage quantitative data to build and refine personas.
Partner weekly with the CRO and AEs on ICP, personas, pipeline health, SDR handoffs, and territory coverage.
Own the SLAs for lead response and qualification.
Optimize and own the martech stack, including Hubspot and the data sync with Salesforce.
Instrument attribution, lead scoring, funnel reporting, and campaign ROI.
Own the marketing budget.
Report CAC payback, pipeline per dollar spent, and funnel velocity to the executive team every month.