Demand Gen Marketing Specialist

AERIES SOFTWARE LLC • Orange, CA

6d • $71,000 - $78,000 • Remote

About The Position

The Demand Gen Marketing Specialist is a mid-level, individual contributor role on the Marketing and Communications team, reporting directly to the Director, Marketing and Communications. This position is central to driving pipeline growth across Aeries’ suite of solutions including Aeries Student Information System, JumpRope, and ActivityHero. The ideal candidate is a creative, detail-oriented marketing professional who thrives in a collaborative environment and brings a builder’s mindset to every campaign. You will work cross-functionally to develop and execute multi-channel demand generation programs that fuel the sales funnel and accelerate revenue.

Requirements

• 3+ years of marketing experience, with a focus on demand generation, digital marketing, or growth marketing.
• Demonstrated experience planning and executing multi-channel marketing campaigns with measurable impact on pipeline and revenue
• Strong creative writing and editing skills, with the ability to adapt messaging across audiences, channels, and formats
• Deep understanding of the marketing funnel, MQL definitions, and lead lifecycle management
• Proven ability to work in close alignment with Sales to convert pipeline to revenue
• Self-starter with a collaborative spirit: you take initiative, manage your own priorities, and communicate proactively with your Director and teammates to keep projects moving
• Keen attention to detail and a commitment to quality in all deliverables, from campaign copy to analytics reporting
• Motivated by and aligned to company values; you bring your whole self to work and care Aeries’ mission and vision of advancing student success
• Experience with HubSpot (required)
• Experience with Salesforce, Google Ads, and SEO best practices, and AI tools is highly desired
• Familiarity with WordPress and Figma are a plus
• HubSpot Marketing Certification or Google Analytics certification is a plus
• Bachelor’s Degree in Marketing, Communications, Business, or a related field or equivalent work experience (preferred)

Nice To Haves

• EdTech experience is preferred but not required.
• HubSpot Marketing Certification or Google Analytics certification is a plus

Responsibilities

• Design, coordinate, and execute multi-channel demand generation campaigns across email, paid digital advertising (LinkedIn, Google Ads), social media, web, and video to generate and nurture marketing qualified leads.
• Create, schedule, and track performance for digital and print marketing content, including blogs, webinars, case studies, social posts, and website copy.
• Build and manage advanced email campaigns, sequences, and automations in HubSpot, utilizing A/B testing strategies to continuously improve open rates, click-through rates, and conversion outcomes.
• Manage and maintain website content in WordPress, applying SEO best practices and ensuring pages reflect current messaging and drive inbound traffic.
• Design and produce webinars end-to-end, including topic ideation, campaigns, speaker preparation, and post-event follow-up nurture sequences.
• Partner with the Director of Sales and the Manager of RevOps to align marketing activity with pipeline goals, track marketing qualified leads, and support sales enablement initiatives.
• Collaborate with the Director of Product Marketing to identify market opportunities and inform messaging, positioning, and campaign differentiation.
• Develop copy for print and digital marketing materials with strong attention to brand consistency, accuracy, and detail, leveraging AI tools, Figma, and project management software as needed.
• Align branding, advertising, public relations, and direct marketing initiatives with strategic marketing plans.
• Collaborate cross-functionally with teams across the organization, including Product Marketing, Sales, RevOps, and Events, to drive integrated marketing initiatives and support company goals.

Benefits

• Health insurance coverage for employees and covered dependents
• Health Savings Account with employer contributions
• Employer paid Short-Term Disability and Life Insurance
• 401(k) plan with up to 4% employer matching
• "Responsible PTO" with additional paid time off for sick, volunteering, bereavement, and jury duty
• 11 paid holidays with additional paid closure between Dec 26 – Dec 31
• Educational Reimbursement program and opportunities for ongoing professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level