Senior ABM Manager
About The Position
Axonify is seeking a strategic and execution-focused Senior ABM Manager to join its Growth and Demand Generation team. This role will drive pipeline and revenue across critical segments and top accounts using a full-spectrum, multi-channel approach, going beyond traditional 1:1 or 1:few account plays. The manager will act as a central connector between Marketing, Sales, and Revenue, translating go-to-market priorities into coordinated activation plans. Collaboration with Product Marketing will be key to shaping vertical positioning and applying it to campaigns that reach priority accounts with precision and relevance. A builder's mindset, performance-driven approach, and cross-functional instincts are essential for success.
Requirements
- 5-7 years of B2B marketing experience, with direct ownership of account-based marketing or account-centric demand programs
- Demonstrated experience developing content and campaigns tailored to specific verticals, buyer segments, or named accounts
- Proven track record of executing ABM programs that influenced pipeline and revenue outcomes
- Experience partnering with Product Marketing to shape positioning and bring vertical strategies to market
- Proficiency in data reporting and visualization — with the ability to translate performance data into clear insights and stakeholder recommendations
- Experience with 6sense, Demandbase, or other intent and ABM platforms
- Excellent written and verbal communication skills, with the ability to convey complex concepts across a range of audiences
- Demonstrated ability to build cross-functional partnerships with Sales, Revenue, and Product teams
- Solution-oriented, proactive mindset — comfortable navigating ambiguity and driving clarity
Responsibilities
- Own the end-to-end ABM strategy for priority segments and top accounts — spanning 1:1, 1:few, and 1:many plays — to drive high-quality pipeline and revenue
- Partner with Product Marketing to develop vertical-specific positioning and translate it into campaign strategy for new and existing industry segments
- Define and refine account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
- Identify net-new vertical opportunities and build the playbooks to pursue them
- Lead multi-channel ABM execution across paid social, display, content syndication, and other account-based channels
- Develop content and campaigns tailored to specific verticals, buyer personas, and account tiers — from awareness through to pipeline acceleration
- Collaborate with Digital Marketing to apply cross-channel insights and optimize campaign performance
- Establish operating processes and communication frameworks to keep Marketing and Sales tightly aligned around ABM priorities and account plans
- Serve as the marketing point of contact for priority accounts, ensuring timely, relevant, and coordinated outreach
- Partner with Sales to build and execute account-level plays that accelerate deals and drive net-new pipeline
- Build and maintain reporting that measures ABM impact across engagement, pipeline contribution, and revenue influence
- Leverage intent data and performance signals to continuously optimize targeting, messaging, and channel mix
- Translate data into clear insights and actionable recommendations for stakeholders across Marketing and Sales
Benefits
- Competitive Compensation: The estimated base salary range for this role in Canada is $102,000 CAD - $128,000 CAD - $153,000 CAD
- Comprehensive Health Benefits: Health benefits from day one to support your overall wellbeing.
- Time Off: 4 weeks of vacation, 7 Life Care Days, and a flexible holiday program
- Wellbeing Support: Wellness Spending Account
- Home Workspace Set-Up: Home Office Spending Account
- Family & Future Support: Parental top-up, New Parent Days, and matched retirement savings
- Growth & Learning: Professional Development Budget
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
